Priuschat.com Traffic and Demographic Statistics by Quantcast

 

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1 Site | 97%  US People from Sites | 7%  US People from Syndicators

Monthly 191.2KUS 251.5KGlobal

priuschat.com

 Monthly 186.2KUS 240.3KGlobal
  •  

  • Quantified

    Directly Measured Data

Toyota Prius community with News, Discussion Forums, & Research

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Demographics

Updated May 25, 2012
Next: Jun 6, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
64% 
49% internet average
 
1311.31x
Female
36% 
51% internet average
  700.7x
internet average
composition
 
 Male 64%
 
 Female 36%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
8% 
18% internet average
  450.45x
18-24
15% 
12% internet average
 
1171.17x
25-34
21% 
17% internet average
 
1221.22x
35-44
23% 
19% internet average
 
1201.2x
45-54
19% 
17% internet average
 
1121.12x
55-64
10% 
10% internet average
 
1001.0x
65+
4% 
6% internet average
  690.69x
internet average
composition
 
 < 18 8%
 
 18-24 15%
 
 25-34 21%
 
 35-44 23%
 
 45-54 19%
 
 55-64 10%
 
 65+ 4%

}

Age

adults


Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
4% 
10% internet average
  470.47x
Male 18-24
10% 
6% internet average
 
1481.48x
Male 25-34
14% 
9% internet average
 
1541.54x
Male 35-44
15% 
10% internet average
 
1561.56x
Male 45-54
12% 
9% internet average
 
1441.44x
Male 55-64
6% 
5% internet average
 
1291.29x
Male 65+
2% 
2% internet average
  990.99x
internet average
composition
 
 Male < 18 4%
 
 Male 18-24 10%
 
 Male 25-34 14%
 
 Male 35-44 15%
 
 Male 45-54 12%
 
 Male 55-64 6%
 
 Male 65+ 2%

}

Age

male adults


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
4% 
9% internet average
  430.43x
Female 18-24
5% 
6% internet average
  820.82x
Female 25-34
7% 
8% internet average
  870.87x
Female 35-44
8% 
9% internet average
  830.83x
Female 45-54
7% 
9% internet average
  800.8x
Female 55-64
4% 
5% internet average
  730.73x
Female 65+
1% 
3% internet average
  470.47x
internet average
composition
 
 Female < 18 4%
 
 Female 18-24 5%
 
 Female 25-34 7%
 
 Female 35-44 8%
 
 Female 45-54 7%
 
 Female 55-64 4%
 
 Female 65+ 1%

}

Age

female adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
51% 
50% internet average
 
1021.02x
Has Kids
49% 
50% internet average
  980.98x
internet average
composition
 
 No Kids 51%
 
 Has Kids 49%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
44% 
50% internet average
  870.87x
$50-100k
31% 
29% internet average
 
1081.08x
$100-150k
15% 
12% internet average
 
1221.22x
$150k+
10% 
8% internet average
 
1201.2x
internet average
composition
 
 $0-50k 44%
 
 $50-100k 31%
 
 $100-150k 15%
 
 $150k+ 10%

}

Household Income

affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
33% 
45% internet average
  730.73x
College
49% 
41% internet average
 
1201.2x
Grad School
18% 
14% internet average
 
1271.27x
internet average
composition
 
 No College 33%
 
 College 49%
 
 Grad School 18%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
81% 
76% internet average
 
1071.07x
African American
4% 
9% internet average
  460.46x
Asian
7% 
4% internet average
 
1581.58x
Hispanic
7% 
9% internet average
  730.73x
Other
1% 
1% internet average
 
1001.0x
internet average
composition
 
 Caucasian 81%
 
 African American 4%
 
 Asian 7%
 
 Hispanic 7%
 
 Other 1%

}

Ethnicity

Asian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.