Prepaidreviews.com Traffic and Demographic Statistics by Quantcast

 

prepaidreviews.com

 Monthly 99.0KUS 105.5KGlobal
  •  

  • Quantified

    Directly Measured Data

This site reaches over 106K monthly people, of which 98,995 (94%) are in the U.S.

Related Links

Demographics

Updated May 25, 2012
Next: Jun 6, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
56% 
49% internet average
 
1151.15x
Female
44% 
51% internet average
  860.86x
internet average
composition
 
 Male 56%
 
 Female 44%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
13% 
18% internet average
  690.69x
18-24
16% 
12% internet average
 
1251.25x
25-34
19% 
17% internet average
 
1091.09x
35-44
21% 
19% internet average
 
1121.12x
45-54
18% 
17% internet average
 
1071.07x
55-64
9% 
10% internet average
  920.92x
65+
4% 
6% internet average
  680.68x
internet average
composition
 
 < 18 13%
 
 18-24 16%
 
 25-34 19%
 
 35-44 21%
 
 45-54 18%
 
 55-64 9%
 
 65+ 4%

}

Age

young adults


Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
6% 
9% internet average
  650.65x
Male 18-24
9% 
6% internet average
 
1411.41x
Male 25-34
11% 
9% internet average
 
1241.24x
Male 35-44
12% 
10% internet average
 
1281.28x
Male 45-54
10% 
9% internet average
 
1201.2x
Male 55-64
5% 
5% internet average
 
1031.03x
Male 65+
2% 
2% internet average
  860.86x
internet average
composition
 
 Male < 18 6%
 
 Male 18-24 9%
 
 Male 25-34 11%
 
 Male 35-44 12%
 
 Male 45-54 10%
 
 Male 55-64 5%
 
 Male 65+ 2%

}

Age

male young adults


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
7% 
9% internet average
  740.74x
Female 18-24
6% 
6% internet average
 
1071.07x
Female 25-34
8% 
8% internet average
  940.94x
Female 35-44
9% 
9% internet average
  960.96x
Female 45-54
8% 
9% internet average
  940.94x
Female 55-64
4% 
5% internet average
  810.81x
Female 65+
2% 
3% internet average
  540.54x
internet average
composition
 
 Female < 18 7%
 
 Female 18-24 6%
 
 Female 25-34 8%
 
 Female 35-44 9%
 
 Female 45-54 8%
 
 Female 55-64 4%
 
 Female 65+ 2%

}

Age

female young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
51% 
51% internet average
 
1001.0x
Has Kids
49% 
49% internet average
 
1001.0x
internet average
composition
 
 No Kids 51%
 
 Has Kids 49%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
51% 
50% internet average
 
1021.02x
$50-100k
29% 
29% internet average
 
1001.0x
$100-150k
12% 
12% internet average
 
1001.0x
$150k+
8% 
8% internet average
  910.91x
internet average
composition
 
 $0-50k 51%
 
 $50-100k 29%
 
 $100-150k 12%
 
 $150k+ 8%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
40% 
45% internet average
  900.9x
College
44% 
41% internet average
 
1091.09x
Grad School
15% 
14% internet average
 
1071.07x
internet average
composition
 
 No College 40%
 
 College 44%
 
 Grad School 15%

}

Education Level

College Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
75% 
76% internet average
  990.99x
African American
9% 
9% internet average
  990.99x
Asian
6% 
4% internet average
 
1341.34x
Hispanic
9% 
9% internet average
  940.94x
Other
2% 
1% internet average
 
1091.09x
internet average
composition
 
 Caucasian 75%
 
 African American 9%
 
 Asian 6%
 
 Hispanic 9%
 
 Other 2%

}

Ethnicity

Asian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.