Politico.com Traffic and Demographic Statistics by Quantcast

 

Politico Media Group Netw...

1 Site | 94%  US People from Sites | 8%  US People from Syndicators

Monthly 5.0MUS 5.5MGlobal

politico.com

 Monthly 4.7MUS 5.1MGlobal
  •  

  • Quantified

    Directly Measured Data

Political news about campaigns, Congress, lobbyists and ideas. [Description from dmoz]

This site reaches over 5.0 million monthly people, of which 4.7 million (91%) are in the U.S.The typical visitor reads The Smoking Gun.

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Traffic

Updated May 25, 2012• Next: May 26, 2012 by 9AM PDT

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Updated May 25, 2012• Next: May 26, 2012 by 9AM PDT
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People

The number of individuals visiting this property.

Partial Profile

A website must implement Quantcast Measurement in order to collect data such as Geographic and Mobile Web traffic, MRC Accredited Reporting, Business and other information.

Cookies

The number of cookies a web property creates. Cookies are small files that websites save on the computer of a visitor.

Visits

The number of individual sessions initiated by all the visitors to this property.

Page Views

The number of views of all the pages on this property. A page view is an instance of a page being loaded by browser.

Metrics

Check each metric you want to display:

People - The number of individuals visiting this property.

Cookies - The number of cookies a web property creates. Cookies are small files that websites save on the computer of a visitor.

Visits - The number of individual sessions initiated by all the visitors to this property.

Page Views - The number of views of all the pages on this property. A page view is an instance of a page being loaded by browser.

Traffic for Apr 25, 2012 - May 24, 2012 United States Global
People per Month 4,683,700 +1% 5,147,066 +3%
Cookies per Month 5,734,359 +1% 6,271,666 +2%
Visits per Month 11,211,985 -2% 12,210,443 -1%
Visits per Person (monthly) 2.39 2.37
Page Views per Month 46,599,992 -4% 50,772,692 -4%
Page Views per Person (monthly) 9.95 9.86
Page Views per Visit (average) 4.16 4.16
 

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Getting Quantified

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.