Pets4homes.co.uk Traffic and Demographic Statistics by Quantcast

 

pets4homes.co.uk

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

Offers free search and advertising services for many kinds of pets including cats, kittens, dogs and puppies in the United Kingdom. Also provides breed information. [Description from dmoz]

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
37% 
49% internet average
  760.76x
Female
63% 
51% internet average
 
1231.23x
internet average
composition
 
 Male 37%
 
 Female 63%

}

Gender

female


Age

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segment this site vs. total internet indexmultiple
< 18
29% 
18% internet average
 
1571.57x
18-24
14% 
12% internet average
 
1111.11x
25-34
15% 
17% internet average
  840.84x
35-44
19% 
19% internet average
  980.98x
45-54
17% 
17% internet average
  990.99x
55-64
5% 
10% internet average
  480.48x
65+
2% 
6% internet average
  410.41x
internet average
composition
 
 < 18 29%
 
 18-24 14%
 
 25-34 15%
 
 35-44 19%
 
 45-54 17%
 
 55-64 5%
 
 65+ 2%

}

Age

under 18


Children in Household

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segment this site vs. total internet indexmultiple
No Kids
40% 
51% internet average
  790.79x
Has Kids
60% 
49% internet average
 
1221.22x
internet average
composition
 
 No Kids 40%
 
 Has Kids 60%

}

Children in Household

has kids


Household Income

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segment this site vs. total internet indexmultiple
$0-50k
29% 
18% internet average
 
1621.62x
$50-100k
30% 
26% internet average
 
1141.14x
$100-150k
23% 
28% internet average
  820.82x
$150k+
18% 
28% internet average
  640.64x
internet average
composition
 
 $0-50k 29%
 
 $50-100k 30%
 
 $100-150k 23%
 
 $150k+ 18%

}

Household Income

less affluent


Education Level

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segment this site vs. total internet indexmultiple
No College
53% 
45% internet average
 
1171.17x
College
36% 
41% internet average
  890.89x
Grad School
11% 
14% internet average
  790.79x
internet average
composition
 
 No College 53%
 
 College 36%
 
 Grad School 11%

}

Education Level

people with no college


Ethnicity

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segment this site vs. total internet indexmultiple
Caucasian
72% 
76% internet average
  950.95x
African American
5% 
9% internet average
  580.58x
Asian
4% 
4% internet average
  880.88x
Hispanic
17% 
9% internet average
 
1821.82x
Other
1% 
1% internet average
 
1071.07x
internet average
composition
 
 Caucasian 72%
 
 African American 5%
 
 Asian 4%
 
 Hispanic 17%
 
 Other 1%

}

Ethnicity

Hispanic


Getting Quantified

Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.

Request Site Get Quantified

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.