Pageswirl.com Traffic and Demographic Statistics by Quantcast

 

pageswirl.com

 Monthly 5.7KUS
  •  

  • Not Quantified

    Data is estimated

This site reaches approximately 5,706 U.S. monthly people.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
51% 
49% internet average
 
1031.03x
Female
49% 
51% internet average
  970.97x
internet average
composition
 
 Male 51%
 
 Female 49%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
9% 
18% internet average
  480.48x
18-24
8% 
12% internet average
  660.66x
25-34
16% 
17% internet average
  910.91x
35-44
25% 
19% internet average
 
1331.33x
45-54
22% 
17% internet average
 
1271.27x
55-64
14% 
10% internet average
 
1381.38x
65+
6% 
6% internet average
 
1101.1x
internet average
composition
 
 < 18 9%
 
 18-24 8%
 
 25-34 16%
 
 35-44 25%
 
 45-54 22%
 
 55-64 14%
 
 65+ 6%

}

Age

older


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
57% 
51% internet average
 
1121.12x
Has Kids
43% 
49% internet average
  870.87x
internet average
composition
 
 No Kids 57%
 
 Has Kids 43%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
27% 
18% internet average
 
1521.52x
$50-100k
30% 
27% internet average
 
1151.15x
$100-150k
21% 
28% internet average
  750.75x
$150k+
21% 
28% internet average
  770.77x
internet average
composition
 
 $0-50k 27%
 
 $50-100k 30%
 
 $100-150k 21%
 
 $150k+ 21%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
44% 
45% internet average
  990.99x
College
45% 
41% internet average
 
1101.1x
Grad School
11% 
14% internet average
  740.74x
internet average
composition
 
 No College 44%
 
 College 45%
 
 Grad School 11%

}

Education Level

College Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
74% 
75% internet average
  980.98x
African American
18% 
9% internet average
 
1981.98x
Asian
1% 
4% internet average
  300.3x
Hispanic
5% 
9% internet average
  560.56x
Other
1% 
1% internet average
 
1011.01x
internet average
composition
 
 Caucasian 74%
 
 African American 18%
 
 Asian 1%
 
 Hispanic 5%
 
 Other 1%

}

Ethnicity

African American


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.