Important Media Traffic and Demographic Statistics by Quantcast

 

Important Media Network

16 Sites | 75%  US People from Sites | 27%  US People from Syndicators

Monthly 771.8KUS 1.5MGlobal
  •  

  • Quantified

    Directly Measured Data

  • 2,315

    US network rank

Important Media is a blog network with 15 sites covering sustainability-related and other 'important' niches. Get in touch!

Related Links

Demographics

Updated May 25, 2012
Next: Jun 6, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
51% 
49% internet average
 
1051.05x
Female
49% 
51% internet average
  950.95x
internet average
composition
 
 Male 51%
 
 Female 49%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
9% 
18% internet average
  470.47x
18-24
17% 
12% internet average
 
1341.34x
25-34
18% 
17% internet average
 
1041.04x
35-44
20% 
19% internet average
 
1061.06x
45-54
20% 
17% internet average
 
1161.16x
55-64
11% 
10% internet average
 
1121.12x
65+
5% 
6% internet average
  930.93x
internet average
composition
 
 < 18 9%
 
 18-24 17%
 
 25-34 18%
 
 35-44 20%
 
 45-54 20%
 
 55-64 11%
 
 65+ 5%

}

Age

young adults


Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
4% 
9% internet average
  380.38x
Male 18-24
8% 
7% internet average
 
1261.26x
Male 25-34
9% 
9% internet average
  990.99x
Male 35-44
11% 
10% internet average
 
1111.11x
Male 45-54
11% 
9% internet average
 
1261.26x
Male 55-64
6% 
5% internet average
 
1251.25x
Male 65+
3% 
2% internet average
 
1221.22x
internet average
composition
 
 Male < 18 4%
 
 Male 18-24 8%
 
 Male 25-34 9%
 
 Male 35-44 11%
 
 Male 45-54 11%
 
 Male 55-64 6%
 
 Male 65+ 3%

}

Age

male young adults


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
5% 
9% internet average
  570.57x
Female 18-24
8% 
6% internet average
 
1421.42x
Female 25-34
9% 
8% internet average
 
1101.1x
Female 35-44
10% 
9% internet average
 
1011.01x
Female 45-54
9% 
9% internet average
 
1061.06x
Female 55-64
5% 
5% internet average
 
1001.0x
Female 65+
2% 
3% internet average
  710.71x
internet average
composition
 
 Female < 18 5%
 
 Female 18-24 8%
 
 Female 25-34 9%
 
 Female 35-44 10%
 
 Female 45-54 9%
 
 Female 55-64 5%
 
 Female 65+ 2%

}

Age

female young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
58% 
51% internet average
 
1141.14x
Has Kids
42% 
49% internet average
  850.85x
internet average
composition
 
 No Kids 58%
 
 Has Kids 42%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
48% 
51% internet average
  940.94x
$50-100k
30% 
29% internet average
 
1021.02x
$100-150k
14% 
12% internet average
 
1121.12x
$150k+
9% 
8% internet average
 
1101.1x
internet average
composition
 
 $0-50k 48%
 
 $50-100k 30%
 
 $100-150k 14%
 
 $150k+ 9%

}

Household Income

affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
32% 
45% internet average
  710.71x
College
47% 
41% internet average
 
1161.16x
Grad School
21% 
14% internet average
 
1431.43x
internet average
composition
 
 No College 32%
 
 College 47%
 
 Grad School 21%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
83% 
75% internet average
 
1101.1x
African American
5% 
9% internet average
  560.56x
Asian
4% 
4% internet average
  950.95x
Hispanic
7% 
9% internet average
  690.69x
Other
1% 
1% internet average
  970.97x
internet average
composition
 
 Caucasian 83%
 
 African American 5%
 
 Asian 4%
 
 Hispanic 7%
 
 Other 1%

}

Ethnicity

Caucasian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.