Adams Creative Traffic and Demographic Statistics by Quantcast

 

Adams Creative Network

1 Site | 99%  GB People from Sites | 1%  GB People from Syndicators

Monthly 1.1KGB 1.1KGlobal
  •  

  • Quantified

    Directly Measured Data

  • 7,374

    GB network rank

This destination reaches over 1,139 monthly people, of which 14 (1%) are in the U.S.

Related Links

Demographics

Updated May 25, 2012
Next: Jun 6, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
49% 
52% internet average
  950.95x
Female
51% 
48% internet average
 
1051.05x
internet average
composition
 
 Male 49%
 
 Female 51%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
18-24
15% 
15% internet average
  970.97x
25-34
19% 
20% internet average
  970.97x
35-44
22% 
22% internet average
 
1001.0x
45-54
18% 
18% internet average
 
1051.05x
55-64
18% 
17% internet average
 
1071.07x
65+
8% 
9% internet average
  890.89x
internet average
composition
 
 18-24 15%
 
 25-34 19%
 
 35-44 22%
 
 45-54 18%
 
 55-64 18%
 
 65+ 8%

}

Age

older


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
63% 
59% internet average
 
1071.07x
Has Kids
37% 
41% internet average
  900.9x
internet average
composition
 
 No Kids 63%
 
 Has Kids 37%

}

Children in Household

no kids in household


Household Income

Embed
segment this site vs. total internet indexmultiple
£0-20k
21% 
27% internet average
  800.8x
£20-30k
22% 
23% internet average
  920.92x
£30-50k
32% 
30% internet average
 
1041.04x
£50k+
26% 
20% internet average
 
1311.31x
internet average
composition
 
 £0-20k 21%
 
 £20-30k 22%
 
 £30-50k 32%
 
 £50k+ 26%

}

Household Income

more affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No Univ.
37% 
48% internet average
  780.78x
University
49% 
40% internet average
 
1231.23x
Grad. Sch.
14% 
12% internet average
 
1121.12x
internet average
composition
 
 No Univ. 37%
 
 University 49%
 
 Grad. Sch. 14%

}

Education Level

University Graduates


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.