Aquavitesse Network Traffic and Demographic Statistics by Quantcast

 

Aquavitesse Network

1 Site | 98%  GB People from Sites | 2%  GB People from Syndicators

Monthly 544GB 598Global
  •  

  • Quantified

    Directly Measured Data

  • 9,985

    GB network rank

This destination reaches over 598 monthly people, of which 11 (2%) are in the U.S.

Related Links

Demographics

Updated May 25, 2012
Next: Jun 6, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
56% 
51% internet average
 
1081.08x
Female
44% 
49% internet average
  920.92x
internet average
composition
 
 Male 56%
 
 Female 44%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
18-24
17% 
15% internet average
 
1111.11x
25-34
25% 
20% internet average
 
1241.24x
35-44
22% 
22% internet average
 
1011.01x
45-54
16% 
18% internet average
  920.92x
55-64
14% 
16% internet average
  870.87x
65+
6% 
9% internet average
  640.64x
internet average
composition
 
 18-24 17%
 
 25-34 25%
 
 35-44 22%
 
 45-54 16%
 
 55-64 14%
 
 65+ 6%

}

Age

adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
64% 
59% internet average
 
1091.09x
Has Kids
36% 
41% internet average
  880.88x
internet average
composition
 
 No Kids 64%
 
 Has Kids 36%

}

Children in Household

no kids in household


Household Income

Embed
segment this site vs. total internet indexmultiple
£0-20k
24% 
26% internet average
  890.89x
£20-30k
22% 
23% internet average
  930.93x
£30-50k
30% 
30% internet average
 
1001.0x
£50k+
24% 
19% internet average
 
1241.24x
internet average
composition
 
 £0-20k 24%
 
 £20-30k 22%
 
 £30-50k 30%
 
 £50k+ 24%

}

Household Income

more affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No Univ.
38% 
48% internet average
  790.79x
University
48% 
39% internet average
 
1231.23x
Grad. Sch.
14% 
13% internet average
 
1091.09x
internet average
composition
 
 No Univ. 38%
 
 University 48%
 
 Grad. Sch. 14%

}

Education Level

University Graduates


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.