Discover-southern-ontario Network Traffic and Demographic Statistics by Quantcast

 

Discover-southern-ontario...

 Monthly 230CA 289Global
  •  

  • Quantified

    Directly Measured Data

  • 14,385

    CA network rank

This destination reaches over 289 monthly people, of which 36 (12%) are in the U.S.

Related Links

Demographics

Updated May 25, 2012
Next: Jun 6, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
43% 
49% internet average
  870.87x
Female
57% 
51% internet average
 
1131.13x
internet average
composition
 
 Male 43%
 
 Female 57%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
Under 18
5% 
15% internet average
  350.35x
18-24
13% 
12% internet average
 
1071.07x
25-34
16% 
17% internet average
  920.92x
35-44
22% 
20% internet average
 
1091.09x
45-54
23% 
19% internet average
 
1211.21x
55-64
14% 
12% internet average
 
1141.14x
65+
8% 
7% internet average
 
1121.12x
internet average
composition
 
 Under 18 5%
 
 18-24 13%
 
 25-34 16%
 
 35-44 22%
 
 45-54 23%
 
 55-64 14%
 
 65+ 8%

}

Age

middle aged


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.