Simple Living Media, LLC Traffic and Demographic Statistics by Quantcast

 

Simple Living Media, LLC ...

5 Sites | 98%  US People from Sites | 6%  US People from Syndicators

Monthly 183.4KUS 238.6KGlobal
  •  

  • Quantified

    Directly Measured Data

  • 9,691

    US network rank

Simple Living Media exists with one common goal: to help people live simply.

Related Links

Demographics

Updated May 25, 2012
Next: Jun 6, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
21% 
48% internet average
  430.43x
Female
79% 
52% internet average
 
1551.55x
internet average
composition
 
 Male 21%
 
 Female 79%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
10% 
18% internet average
  520.52x
18-24
14% 
12% internet average
 
1111.11x
25-34
26% 
17% internet average
 
1501.5x
35-44
22% 
19% internet average
 
1141.14x
45-54
16% 
17% internet average
  930.93x
55-64
10% 
10% internet average
  970.97x
65+
3% 
6% internet average
  540.54x
internet average
composition
 
 < 18 10%
 
 18-24 14%
 
 25-34 26%
 
 35-44 22%
 
 45-54 16%
 
 55-64 10%
 
 65+ 3%

}

Age

adults


Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
2% 
10% internet average
  260.26x
Male 18-24
3% 
6% internet average
  460.46x
Male 25-34
4% 
9% internet average
  470.47x
Male 35-44
4% 
10% internet average
  450.45x
Male 45-54
4% 
9% internet average
  440.44x
Male 55-64
2% 
5% internet average
  430.43x
Male 65+
1% 
2% internet average
  370.37x
internet average
composition
 
 Male < 18 2%
 
 Male 18-24 3%
 
 Male 25-34 4%
 
 Male 35-44 4%
 
 Male 45-54 4%
 
 Male 55-64 2%
 
 Male 65+ 1%

}

Age

male adults


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
7% 
9% internet average
  810.81x
Female 18-24
11% 
6% internet average
 
1821.82x
Female 25-34
22% 
8% internet average
2602.6x
Female 35-44
17% 
9% internet average
 
1851.85x
Female 45-54
12% 
9% internet average
 
1431.43x
Female 55-64
8% 
5% internet average
 
1481.48x
Female 65+
2% 
3% internet average
  680.68x
internet average
composition
 
 Female < 18 7%
 
 Female 18-24 11%
 
 Female 25-34 22%
 
 Female 35-44 17%
 
 Female 45-54 12%
 
 Female 55-64 8%
 
 Female 65+ 2%

}

Age

female adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
42% 
51% internet average
  830.83x
Has Kids
58% 
49% internet average
 
1171.17x
internet average
composition
 
 No Kids 42%
 
 Has Kids 58%

}

Children in Household

has kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
49% 
50% internet average
  970.97x
$50-100k
32% 
29% internet average
 
1101.1x
$100-150k
13% 
12% internet average
 
1041.04x
$150k+
6% 
8% internet average
  770.77x
internet average
composition
 
 $0-50k 49%
 
 $50-100k 32%
 
 $100-150k 13%
 
 $150k+ 6%

}

Household Income

middle income


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
29% 
45% internet average
  660.66x
College
51% 
41% internet average
 
1261.26x
Grad School
19% 
14% internet average
 
1331.33x
internet average
composition
 
 No College 29%
 
 College 51%
 
 Grad School 19%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
88% 
76% internet average
 
1161.16x
African American
4% 
9% internet average
  400.4x
Asian
3% 
4% internet average
  810.81x
Hispanic
4% 
10% internet average
  440.44x
Other
1% 
1% internet average
  760.76x
internet average
composition
 
 Caucasian 88%
 
 African American 4%
 
 Asian 3%
 
 Hispanic 4%
 
 Other 1%

}

Ethnicity

Caucasian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.