Whiskey Media Network Traffic and Demographic Statistics by Quantcast

 

Whiskey Media Network

5 Sites | 81%  US People from Sites | 36%  US People from Syndicators

Monthly 2.7MUS 6.2MGlobal
  •  

  • Quantified

    Directly Measured Data

  • 549

    US network rank

This destination reaches over 6.2 million monthly people, of which 2.7 million (44%) are in the U.S.

Related Links

Countries

Updated May 2012• Next: Jun 2012

Data Source: Global Monthly

Country Uniques (Cookies) Uniques % Uniques Index Impressions % Impressions Index
United States 2,891,401 43.26 93 47.61 89
United Kingdom 493,420 7.38 142 8.11 159
Canada 364,778 5.46 150 6.91 176
Brazil 186,961 2.80 81 2.30 66
Australia 168,316 2.52 158 2.46 129
Philippines 165,755 2.48 280 1.89 157
Germany 149,717 2.24 93 1.91 112
Mexico 144,862 2.17 123 1.60 88
France 135,315 2.02 78 1.77 88
Italy 115,087 1.72 101 1.39 85
India 111,583 1.67 75 0.93 72
Indonesia 80,516 1.20 91 0.79 90
Spain 77,534 1.16 74 1.05 87
Netherlands 74,693 1.12 122 1.04 146
Sweden 69,217 1.04 178 1.51 203
Poland 64,874 0.97 142 0.75 144

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.