Disqus Network Traffic and Demographic Statistics by Quantcast

 

Disqus Network

1 Site | 1%  US People from Sites | 100%  US People from Syndicators

Monthly 155.0MUS 471.0MGlobal
  •  

  • Quantified

    Directly Measured Data

  • 2

    US network rank

Disqus is a networked community platform powering the comments, discussions, and communities on sites all over the web.

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Demographics

Updated May 25, 2012
Next: Jun 6, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
52% 
49% internet average
 
1061.06x
Female
48% 
51% internet average
  940.94x
internet average
composition
 
 Male 52%
 
 Female 48%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
12% 
18% internet average
  650.65x
18-24
17% 
12% internet average
 
1331.33x
25-34
19% 
17% internet average
 
1081.08x
35-44
20% 
19% internet average
 
1051.05x
45-54
18% 
17% internet average
 
1071.07x
55-64
10% 
10% internet average
  980.98x
65+
4% 
6% internet average
  800.8x
internet average
composition
 
 < 18 12%
 
 18-24 17%
 
 25-34 19%
 
 35-44 20%
 
 45-54 18%
 
 55-64 10%
 
 65+ 4%

}

Age

young adults


Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
6% 
10% internet average
  580.58x
Male 18-24
9% 
6% internet average
 
1371.37x
Male 25-34
10% 
9% internet average
 
1081.08x
Male 35-44
11% 
10% internet average
 
1081.08x
Male 45-54
10% 
9% internet average
 
1121.12x
Male 55-64
5% 
5% internet average
 
1041.04x
Male 65+
2% 
2% internet average
 
1011.01x
internet average
composition
 
 Male < 18 6%
 
 Male 18-24 9%
 
 Male 25-34 10%
 
 Male 35-44 11%
 
 Male 45-54 10%
 
 Male 55-64 5%
 
 Male 65+ 2%

}

Age

male young adults


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
6% 
9% internet average
  730.73x
Female 18-24
8% 
6% internet average
 
1291.29x
Female 25-34
9% 
8% internet average
 
1081.08x
Female 35-44
10% 
9% internet average
 
1021.02x
Female 45-54
9% 
9% internet average
 
1021.02x
Female 55-64
5% 
5% internet average
  910.91x
Female 65+
2% 
3% internet average
  650.65x
internet average
composition
 
 Female < 18 6%
 
 Female 18-24 8%
 
 Female 25-34 9%
 
 Female 35-44 10%
 
 Female 45-54 9%
 
 Female 55-64 5%
 
 Female 65+ 2%

}

Age

female young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
55% 
51% internet average
 
1091.09x
Has Kids
45% 
49% internet average
  910.91x
internet average
composition
 
 No Kids 55%
 
 Has Kids 45%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
51% 
51% internet average
 
1011.01x
$50-100k
28% 
29% internet average
  970.97x
$100-150k
12% 
12% internet average
 
1011.01x
$150k+
8% 
8% internet average
 
1001.0x
internet average
composition
 
 $0-50k 51%
 
 $50-100k 28%
 
 $100-150k 12%
 
 $150k+ 8%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
38% 
45% internet average
  840.84x
College
45% 
41% internet average
 
1111.11x
Grad School
17% 
14% internet average
 
1171.17x
internet average
composition
 
 No College 38%
 
 College 45%
 
 Grad School 17%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
77% 
76% internet average
 
1011.01x
African American
9% 
9% internet average
  990.99x
Asian
5% 
4% internet average
 
1131.13x
Hispanic
8% 
9% internet average
  830.83x
Other
1% 
1% internet average
 
1051.05x
internet average
composition
 
 Caucasian 77%
 
 African American 9%
 
 Asian 5%
 
 Hispanic 8%
 
 Other 1%

}

Ethnicity

Asian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.