Big City Informer News Network Traffic and Demographic Statistics by Quantcast

 

Big City Informer News Ne...

26 Sites | 84%  US People from Sites | 18%  US People from Syndicators

Monthly 633US 923Global
  •  

  • Quantified

    Directly Measured Data

  • 996,103

    US network rank

Local City News and updates. From Politics and Business via Sports and Health to Entertainment and Travel - Full Local News Coverage. Very targeted traffic for city-level-advertising.

Related Links

Geographic

Updated May 2012• Next: Jun 2012
ranked by

Countries

Country Uniques (Cookies) Index
United States 436 134
Philippines 47 633
United Arab Emirates 35 1,682
Hong Kong 26 1,347
United Kingdom 16 28
More Countries

Cities

City Uniques (Cookies) Index
Sunnyvale, CA (US) 181 > 10,000
Dubai (AE) 27 4,522
Central District (HK) 19 3,015
Houston, TX (US) 17 746
Unknown (PH) 13 1,189
More Cities

US States

State Uniques (Cookies) Index
California 208 370
Texas 85 280
Illinois 24 93
Georgia 13 35
New York 11 25
More States

US DMAs

DMA Uniques (Cookies) Index
San Fran-Oak-SJ 190 1,046
Houston 30 358
Dallas-Ft.Worth 28 286
Chicago 22 125
Los Angeles 15 45
More DMAs

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.