Big City Informer News Network Traffic and Demographic Statistics by Quantcast

 

Big City Informer News Ne...

26 Sites | 84%  US People from Sites | 18%  US People from Syndicators

Monthly 633US 923Global
  •  

  • Quantified

    Directly Measured Data

  • 996,103

    US network rank

Local City News and updates. From Politics and Business via Sports and Health to Entertainment and Travel - Full Local News Coverage. Very targeted traffic for city-level-advertising.

Related Links

Demographics

Updated May 25, 2012
Next: Jun 6, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
49% 
49% internet average
 
1001.0x
Female
51% 
51% internet average
 
1001.0x
internet average
composition
 
 Male 49%
 
 Female 51%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
13% 
18% internet average
  700.7x
18-24
10% 
12% internet average
  780.78x
25-34
15% 
17% internet average
  870.87x
35-44
20% 
19% internet average
 
1051.05x
45-54
22% 
17% internet average
 
1251.25x
55-64
13% 
10% internet average
 
1301.3x
65+
8% 
6% internet average
 
1371.37x
internet average
composition
 
 < 18 13%
 
 18-24 10%
 
 25-34 15%
 
 35-44 20%
 
 45-54 22%
 
 55-64 13%
 
 65+ 8%

}

Age

older


Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
6% 
9% internet average
  630.63x
Male 18-24
5% 
6% internet average
  730.73x
Male 25-34
7% 
9% internet average
  790.79x
Male 35-44
10% 
10% internet average
  990.99x
Male 45-54
11% 
9% internet average
 
1251.25x
Male 55-64
7% 
5% internet average
 
1361.36x
Male 65+
4% 
2% internet average
 
1731.73x
internet average
composition
 
 Male < 18 6%
 
 Male 18-24 5%
 
 Male 25-34 7%
 
 Male 35-44 10%
 
 Male 45-54 11%
 
 Male 55-64 7%
 
 Male 65+ 4%

}

Age

male older


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
7% 
9% internet average
  780.78x
Female 18-24
5% 
6% internet average
  840.84x
Female 25-34
8% 
8% internet average
  960.96x
Female 35-44
10% 
9% internet average
 
1101.1x
Female 45-54
11% 
9% internet average
 
1251.25x
Female 55-64
6% 
5% internet average
 
1251.25x
Female 65+
4% 
3% internet average
 
1111.11x
internet average
composition
 
 Female < 18 7%
 
 Female 18-24 5%
 
 Female 25-34 8%
 
 Female 35-44 10%
 
 Female 45-54 11%
 
 Female 55-64 6%
 
 Female 65+ 4%

}

Age

female middle aged


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
54% 
51% internet average
 
1071.07x
Has Kids
46% 
49% internet average
  920.92x
internet average
composition
 
 No Kids 54%
 
 Has Kids 46%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
44% 
50% internet average
  880.88x
$50-100k
31% 
29% internet average
 
1081.08x
$100-150k
14% 
12% internet average
 
1181.18x
$150k+
10% 
8% internet average
 
1201.2x
internet average
composition
 
 $0-50k 44%
 
 $50-100k 31%
 
 $100-150k 14%
 
 $150k+ 10%

}

Household Income

more affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
37% 
45% internet average
  820.82x
College
45% 
41% internet average
 
1121.12x
Grad School
18% 
14% internet average
 
1241.24x
internet average
composition
 
 No College 37%
 
 College 45%
 
 Grad School 18%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
79% 
76% internet average
 
1041.04x
African American
8% 
9% internet average
  840.84x
Asian
3% 
4% internet average
  810.81x
Hispanic
9% 
9% internet average
  950.95x
Other
1% 
1% internet average
  870.87x
internet average
composition
 
 Caucasian 79%
 
 African American 8%
 
 Asian 3%
 
 Hispanic 9%
 
 Other 1%

}

Ethnicity

Caucasian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.