Hardware Analysis Traffic and Demographic Statistics by Quantcast

 

Hardware Analysis Network

 Monthly N/A US N/A Global
  •  

  • Quantified

    Directly Measured Data

Related Links

US DMAs

Updated May 2012• Next: Jun 2012

Data Source: United States Monthly

DMA Uniques (Cookies) Uniques % Uniques Index Impressions % Impressions Index
New York 5,715 6.97 101 6.73 78
Los Angeles 5,267 6.43 106 6.38 99
San Fran-Oak-SJ 4,780 5.83 115 5.38 140
Chicago 2,821 3.44 95 3.21 91
Wash DC (Hag) 2,412 2.94 89 2.87 94
Philadelphia 2,189 2.67 87 3.23 105
Boston (Manchr) 2,074 2.53 102 2.44 89
Seattle-Tacoma 2,000 2.44 104 2.68 125
Dallas-Ft.Worth 1,881 2.30 106 2.36 108
Atlanta 1,853 2.26 46 2.15 87
Mineapls-St. Pl 1,528 1.86 133 1.84 115
Houston 1,488 1.82 96 1.80 91
Detroit 1,325 1.62 98 1.56 93
Phoenix 1,306 1.59 101 2.04 132
San Diego 1,244 1.52 136 1.87 156
Denver 1,235 1.51 111 1.42 106

Request Access

Quantified Publishers can hide some or all of their profile data from public view. Clicking this link will send a request to the profile owner to grant you full visibility. If you are granted access you will be notified via email and a home page notification.

Access Pending

You have sent a request to this profile's owner to be able to see all hidden data on this profile. You will be notified via email when access has been granted.

Getting Quantified

Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.

Request Site Get Quantified

You can send a request to this publisher asking them to join the Quantcast Publisher Program. The publisher will be notified of your request via email. If and when the publisher decides to join, you will receive an email notification.

Request for Quantification Pending

You have sent a request to this site's owner to get quantified. You will be notified via email when this site becomes quantified.

People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.