City Building (Glasgow) LLP Traffic and Demographic Statistics by Quantcast

 

City Building (Glasgow) L...

1 Site | 94%  GB People from Sites | 8%  GB People from Syndicators

Monthly 2.5KGB 2.7KGlobal
  •  

  • Quantified

    Directly Measured Data

  • 4,987

    GB network rank

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Demographics

Updated 25-May-2012
Next: 06-Jun-2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
57% 
51% internet average
 
1111.11x
Female
43% 
49% internet average
  890.89x
internet average
composition
 
 Male 57%
 
 Female 43%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
18-24
18% 
15% internet average
 
1181.18x
25-34
22% 
20% internet average
 
1111.11x
35-44
23% 
22% internet average
 
1061.06x
45-54
18% 
18% internet average
 
1011.01x
55-64
13% 
16% internet average
  810.81x
65+
6% 
9% internet average
  630.63x
internet average
composition
 
 18-24 18%
 
 25-34 22%
 
 35-44 23%
 
 45-54 18%
 
 55-64 13%
 
 65+ 6%

}

Age

young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
62% 
59% internet average
 
1051.05x
Has Kids
38% 
41% internet average
  930.93x
internet average
composition
 
 No Kids 62%
 
 Has Kids 38%

}

Children in Household

no kids in household


Household Income

Embed
segment this site vs. total internet indexmultiple
£0-20k
25% 
27% internet average
  960.96x
£20-30k
22% 
23% internet average
  930.93x
£30-50k
30% 
30% internet average
  980.98x
£50k+
23% 
19% internet average
 
1181.18x
internet average
composition
 
 £0-20k 25%
 
 £20-30k 22%
 
 £30-50k 30%
 
 £50k+ 23%

}

Household Income

more affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No Univ.
43% 
48% internet average
  890.89x
University
44% 
39% internet average
 
1131.13x
Grad. Sch.
13% 
13% internet average
 
1031.03x
internet average
composition
 
 No Univ. 43%
 
 University 44%
 
 Grad. Sch. 13%

}

Education Level

University Graduates


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.