Mark's List Network Traffic and Demographic Statistics by Quantcast

 

Mark's List Network

1 Site | 96%  US People from Sites | 96%  US People from Syndicators

Monthly 39.3KUS 61.2KGlobal
  •  
  • Quantified

    Directly Measured Data

  • 37,893

    US network rank

Mark's List is the largest LGBT site serving Florida. The network consists of the flagship site, Mark's List along with three other sites, The Mad Paparazzi, Movies and Gossip and our newest, Surprising Dining. Surprising Dining and Movies and Gossip are all inclusive in their target audiences. Our audience is a young, educated and socially active consumer. By providing information ahead of our competitors through multiple channels including our four websites, Email subscriber lists, Facebook, Twitter, YouTube, Digg and other social networking media we target the one in ten consumer that is considered part of the early majority, the people who use word of mouth to spread information to groups that they are typically the center of. More information about Mark's List is available at http://JumpOnMarksList.com/Sales

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.