Localintheknow Network Traffic and Demographic Statistics by Quantcast

 

Localintheknow Network

32 Sites | 99%  CA People from Sites | 3%  CA People from Syndicators

Monthly 43.2KCA 47.7KGlobal
  •  

  • Quantified

    Directly Measured Data

  • 939

    CA network rank

  • 384,555

    US network rank

LocalintheKnow Network offers advertisers a hype local, online marketing presence in over 30 of New Brunswick's principal communities under the "Know Your Community", brand. One stop creative ad campaigns to reach New Brunswick in the communities where they live and search online for community information.

Related Links
Top Syndicators Global People Global People % Last 5 months
farmersmarketreport.... 438 <1% farmersmarketreport.org traffic trends
google.ca 343 <1% google.ca traffic trends
bing.com 181 <1% bing.com traffic trends
zap2it.com 89 <1% zap2it.com traffic trends
googleusercontent.co... 84 <1% googleusercontent.com traffic trends
google.com 81 <1% google.com traffic trends
davidwcampbell.com. 63 <1% davidwcampbell.com. traffic trends
knowmoncton.com 37 <1% knowmoncton.com traffic trends
yahoo.com 32 <1% yahoo.com traffic trends
knowststephen.com 17 <1% knowststephen.com traffic trends
knowstgeorge.com 12 <1% knowstgeorge.com traffic trends
google.co.uk 9 <1% google.co.uk traffic trends

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.