Localintheknow Network Traffic and Demographic Statistics by Quantcast

 

Localintheknow Network

32 Sites | 99%  CA People from Sites | 3%  CA People from Syndicators

Monthly 43.2KCA 47.7KGlobal
  •  

  • Quantified

    Directly Measured Data

  • 939

    CA network rank

  • 384,555

    US network rank

LocalintheKnow Network offers advertisers a hype local, online marketing presence in over 30 of New Brunswick's principal communities under the "Know Your Community", brand. One stop creative ad campaigns to reach New Brunswick in the communities where they live and search online for community information.

Related Links
Updated May 25, 2012• Next: May 26, 2012 by 9AM PDT
Sites CA People CA People % Global People Global People %
view profile knowmoncton.com 35,493 82.1% 38,444 80.6%
view profile knowshediac.com 2,884 6.7% 3,183 6.7%
view profile knownewbrunswick.com 1,786 4.1% 2,001 4.2%
view profile knowdieppe.com 1,627 3.8% 1,733 3.6%
view profile knowriverview.com 1,413 3.3% 1,508 3.2%
view profile davidwcampbell.com 1,162 2.7% 1,506 3.2%
view profile knowfredericton.com 995 2.3% 1,064 2.2%
view profile localintheknow.com (2) 750 1.7% 819 1.7%
view profile knowmiramichi.com 466 1.1% 507 1.1%
view profile knowsaintjohn.com 423 <1% 464 <1%
view profile knowbouctouche.com 290 <1% 337 <1%
view profile knowsussex.com 301 <1% 332 <1%
view profile knowsackville.com 242 <1% 267 <1%
view profile knowedmundston.com 207 <1% 242 <1%
view profile knowbathurst.com 174 <1% 189 <1%
view profile knowalma.com 131 <1% 151 <1%
view profile knowcampbellton.com 129 <1% 139 <1%
view profile knoworomocto.com 107 <1% 114 <1%
view profile knowrichibucto.com 85 <1% 94 <1%
view profile knowatlantic.com 45 <1% 47 <1%
view profile knowrothesay.com 38 <1% 44 <1%
view profile knowcaraquet.com 29 <1% 39 <1%
view profile knowwoodstock.com 33 <1% 39 <1%
view profile knowtracadie-sheila.com 35 <1% 35 <1%
view profile knowberesford.com 32 <1% 33 <1%

32 sites under this Network.

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Getting Quantified

Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.