Orchard Brands (formerly Appleseed's Topco) is a regular garden grove of catalogs and e-commerce sites. The direct-to-consumer retailer owns a growing portfolio of brands that target the 55+ senior demographic. Its titles offer apparel, accessories, and shoes, as well as home and garden products. With its acquisition of Crosstown Traders in 2008 and WinterSilks and Gold Violin in 2007, Orchard Brands now reports more than $1.1 billion in revenue through its catalogs, Internet, and retail store sales. Orchard Brands is a unit of the private equity firm Golden Gate Capital, the parent company of Express and Herbalife. [Description from Hoover's]
This site reaches over 255K U.S. monthly people.The typical visitor shops at blair.com, wears Lands End, and uses become.com.
Audience Also Likes
This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.
Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
This website is Quantified, and the data displayed here is directly measured by Quantcast.
Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-by have a single visit over the course of a month.