For online shoppers it's not Big Brother who's watching. It's MyBuys. The firm watches online consumers browse merchant Web sites, put items in their shopping carts, and then leave before actually buying. It uses a proprietary, patent-pending technology to build behavioral profiles on these consumers. It then targets them with relevant offers (via the Web, email, and RSS feeds) in hopes of driving them back to the site or to a storefront to make purchases. In industry-speak, this is called behavioral recommendation technology. MyBuys doubled its customer base in 2007, adding such retailers as Lancome and Ritz Camera. Retailers pay nothing upfront; they only pay for results based on revenue increases. [Description from Hoover's]
This site reaches over 9.6 million U.S. monthly people.