WebTrends integration with Quantcast Measurement gives WebTrends customers free access to detailed demographic data about audiences across their site, including gender, age, ethnicity, HH income range, kids in HH status, affinity to other sites frequented, and more. In addition to seeing an audience profile for your entire web site, WebTrends users can generate demographic profiles for individual content groups, content sub-groups, scenario steps, campaigns, on-site search terms, or individual pages of interest. There are a number of practical applications for WebTrends enabled publishers and marketers:
The WebTrends and Quantcast integration allows publishers to utilize the established metrics and terms within WebTrends and add a new dimension in insights provided by Quantcast. This solution is provided as an integration of the WebTrends and Quantcast Publisher JavaScript tags, made available through WebTrends Tag Builder (tagbuilder.webtrends.com). Demographic data is provided through the Quantcast interface, and is segmented by the following variables (which are picked up automatically if present on the page):
Campaign ID Content Group Content Sub-Group Scenario Name Scenario Step Page of Interest On Site Search Term
Additional Resources:
WebTrends-Quantcast Integration FAQ
