Match.com Traffic and Demographic Statistics by Quantcast

 

match.com

 Monthly 12.3MUS
  •  

  • Not Quantified

    Data is estimated

Personal ads with photos, anonymous email, advice and date ideas. [Description from dmoz]

If only Romeo and Juliet met on the Internet, maybe things would have turned out differently. Match.com operates one of the world's largest dating Web portals, boasting about 1.3 million paying subscribers. Registered members can post a personal profile and browse the site in search of a potential match. Subscribers have access to Match.com's double-blind anonymous e-mail system that allows users to contact one another and flirt. In addition to its flagship site, the company connects with Web-bound singles in about 25 countries via sites in nearly 10 languages. Launched in 1995, Match.com is owned by Internet conglomerate IAC/InterActiveCorp (IAC). [Description from Hoover's]

This site reaches over 12 million U.S. monthly people.The typical visitor watches Fox Sports Network, visits pgatour.com, and consults astrocenter.com.

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.