Marktplaats.nl Traffic and Demographic Statistics by Quantcast

 

marktplaats.nl

 Monthly 154.0KUS
  •  

  • Not Quantified

    Data is estimated

This site reaches over 154K U.S. monthly people.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
63% 
49% internet average
 
1301.3x
Female
37% 
51% internet average
  720.72x
internet average
composition
 
 Male 63%
 
 Female 37%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
10% 
18% internet average
  520.52x
18-24
7% 
12% internet average
  570.57x
25-34
20% 
17% internet average
 
1131.13x
35-44
19% 
19% internet average
 
1021.02x
45-54
27% 
17% internet average
 
1571.57x
55-64
12% 
10% internet average
 
1221.22x
65+
5% 
6% internet average
  910.91x
internet average
composition
 
 < 18 10%
 
 18-24 7%
 
 25-34 20%
 
 35-44 19%
 
 45-54 27%
 
 55-64 12%
 
 65+ 5%

}

Age

middle aged


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
61% 
51% internet average
 
1201.2x
Has Kids
39% 
49% internet average
  790.79x
internet average
composition
 
 No Kids 61%
 
 Has Kids 39%

}

Children in Household

no kids


Household Income

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segment this site vs. total internet indexmultiple
$0-50k
27% 
18% internet average
 
1491.49x
$50-100k
25% 
27% internet average
  940.94x
$100-150k
24% 
28% internet average
  860.86x
$150k+
24% 
28% internet average
  870.87x
internet average
composition
 
 $0-50k 27%
 
 $50-100k 25%
 
 $100-150k 24%
 
 $150k+ 24%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
44% 
45% internet average
  980.98x
College
40% 
41% internet average
  990.99x
Grad School
16% 
14% internet average
 
1101.1x
internet average
composition
 
 No College 44%
 
 College 40%
 
 Grad School 16%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
66% 
76% internet average
  870.87x
African American
19% 
9% internet average
2092.09x
Asian
3% 
4% internet average
  680.68x
Hispanic
10% 
9% internet average
 
1111.11x
Other
2% 
1% internet average
 
1101.1x
internet average
composition
 
 Caucasian 66%
 
 African American 19%
 
 Asian 3%
 
 Hispanic 10%
 
 Other 2%

}

Ethnicity

African American


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.