Ma.gnolia.com Traffic and Demographic Statistics by Quantcast

 

ma.gnolia.com

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
49% 
49% internet average
 
1001.0x
Female
51% 
51% internet average
 
1001.0x
internet average
composition
 
 Male 49%
 
 Female 51%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
15% 
18% internet average
  800.8x
18-24
9% 
12% internet average
  750.75x
25-34
15% 
17% internet average
  890.89x
35-44
21% 
19% internet average
 
1121.12x
45-54
22% 
17% internet average
 
1261.26x
55-64
11% 
10% internet average
 
1121.12x
65+
6% 
6% internet average
 
1141.14x
internet average
composition
 
 < 18 15%
 
 18-24 9%
 
 25-34 15%
 
 35-44 21%
 
 45-54 22%
 
 55-64 11%
 
 65+ 6%

}

Age

middle aged


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
57% 
51% internet average
 
1121.12x
Has Kids
43% 
49% internet average
  880.88x
internet average
composition
 
 No Kids 57%
 
 Has Kids 43%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
25% 
18% internet average
 
1391.39x
$50-100k
26% 
26% internet average
  980.98x
$100-150k
27% 
28% internet average
  980.98x
$150k+
22% 
28% internet average
  790.79x
internet average
composition
 
 $0-50k 25%
 
 $50-100k 26%
 
 $100-150k 27%
 
 $150k+ 22%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
45% 
45% internet average
 
1001.0x
College
40% 
41% internet average
  990.99x
Grad School
15% 
14% internet average
 
1011.01x
internet average
composition
 
 No College 45%
 
 College 40%
 
 Grad School 15%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
72% 
76% internet average
  950.95x
African American
7% 
9% internet average
  720.72x
Asian
8% 
4% internet average
 
2002.0x
Hispanic
11% 
9% internet average
 
1201.2x
Other
1% 
1% internet average
 
1031.03x
internet average
composition
 
 Caucasian 72%
 
 African American 7%
 
 Asian 8%
 
 Hispanic 11%
 
 Other 1%

}

Ethnicity

Asian


Getting Quantified

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.