Lovetheoutdoors.com Traffic and Demographic Statistics by Quantcast

 

lovetheoutdoors.com

 Monthly 22.7KUS
  •  

  • Not Quantified

    Data is estimated

Featuring camping, hiking and RVing tips, campgrounds, gear, checklists, recipes, campsite safety, camp songs, State and National parks. [Description from dmoz]

This site reaches approximately 22,734 U.S. monthly people.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
56% 
49% internet average
 
1141.14x
Female
44% 
51% internet average
  870.87x
internet average
composition
 
 Male 56%
 
 Female 44%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
17% 
18% internet average
  930.93x
18-24
9% 
12% internet average
  730.73x
25-34
20% 
17% internet average
 
1151.15x
35-44
27% 
19% internet average
 
1411.41x
45-54
15% 
17% internet average
  890.89x
55-64
8% 
10% internet average
  840.84x
65+
3% 
6% internet average
  580.58x
internet average
composition
 
 < 18 17%
 
 18-24 9%
 
 25-34 20%
 
 35-44 27%
 
 45-54 15%
 
 55-64 8%
 
 65+ 3%

}

Age

adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
40% 
51% internet average
  790.79x
Has Kids
60% 
49% internet average
 
1221.22x
internet average
composition
 
 No Kids 40%
 
 Has Kids 60%

}

Children in Household

has kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
17% 
18% internet average
  930.93x
$50-100k
29% 
26% internet average
 
1091.09x
$100-150k
33% 
28% internet average
 
1191.19x
$150k+
22% 
28% internet average
  780.78x
internet average
composition
 
 $0-50k 17%
 
 $50-100k 29%
 
 $100-150k 33%
 
 $150k+ 22%

}

Household Income

affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
38% 
45% internet average
  840.84x
College
46% 
41% internet average
 
1141.14x
Grad School
16% 
14% internet average
 
1101.1x
internet average
composition
 
 No College 38%
 
 College 46%
 
 Grad School 16%

}

Education Level

College Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
86% 
76% internet average
 
1131.13x
African American
5% 
9% internet average
  510.51x
Asian
4% 
4% internet average
  860.86x
Hispanic
5% 
9% internet average
  540.54x
Other
1% 
1% internet average
  620.62x
internet average
composition
 
 Caucasian 86%
 
 African American 5%
 
 Asian 4%
 
 Hispanic 5%
 
 Other 1%

}

Ethnicity

Caucasian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.