It's hard to find anything online without looking unless you're talking about ads. LookSmart helps publishers, advertisers, and consumers see what they want when it comes to online advertising. The company earns most of its revenue through its Advertiser Networks offering, which provide advertisers with targeted, pay-per-click (PPC) search advertising, contextual advertising, and banner products. It also offers Publisher Solutions that help content publishers maintain advertiser relationships online. LookSmart sold most of its consumer Web site operations in 2007. It initially retained its Wisenut search engine technology and Furl.net social bookmarking service, but shut down those businesses in 2008. [Description from Hoover's]
This site reaches over 200K U.S. monthly people.
Audience Also Likes
This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.
Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
This website is Quantified, and the data displayed here is directly measured by Quantcast.
Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-by have a single visit over the course of a month.