Linkswarm.com Traffic and Demographic Statistics by Quantcast

 

linkswarm.com

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
67% 
49% internet average
 
1371.37x
Female
33% 
51% internet average
  650.65x
internet average
composition
 
 Male 67%
 
 Female 33%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
31% 
18% internet average
 
1681.68x
18-24
7% 
12% internet average
  540.54x
25-34
13% 
17% internet average
  740.74x
35-44
17% 
19% internet average
  900.9x
45-54
20% 
17% internet average
 
1151.15x
55-64
10% 
10% internet average
  980.98x
65+
3% 
6% internet average
  530.53x
internet average
composition
 
 < 18 31%
 
 18-24 7%
 
 25-34 13%
 
 35-44 17%
 
 45-54 20%
 
 55-64 10%
 
 65+ 3%

}

Age

under 18


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
45% 
50% internet average
  890.89x
Has Kids
55% 
50% internet average
 
1121.12x
internet average
composition
 
 No Kids 45%
 
 Has Kids 55%

}

Children in Household

has kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
13% 
18% internet average
  700.7x
$50-100k
22% 
26% internet average
  830.83x
$100-150k
51% 
28% internet average
 
1831.83x
$150k+
14% 
27% internet average
  520.52x
internet average
composition
 
 $0-50k 13%
 
 $50-100k 22%
 
 $100-150k 51%
 
 $150k+ 14%

}

Household Income

affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
39% 
45% internet average
  870.87x
College
30% 
41% internet average
  730.73x
Grad School
31% 
14% internet average
2172.17x
internet average
composition
 
 No College 39%
 
 College 30%
 
 Grad School 31%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
81% 
76% internet average
 
1071.07x
African American
5% 
9% internet average
  510.51x
Asian
3% 
4% internet average
  790.79x
Hispanic
9% 
9% internet average
  980.98x
Other
1% 
1% internet average
  950.95x
internet average
composition
 
 Caucasian 81%
 
 African American 5%
 
 Asian 3%
 
 Hispanic 9%
 
 Other 1%

}

Ethnicity

Caucasian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.