Linkedin.com Traffic and Demographic Statistics by Quantcast

 

linkedin.com

 Monthly 50.1MUS 122.4MGlobal
  •  

  • Quantified

    Directly Measured Data

LinkedIn connects marketers to over 50 million affluent, ambitious and influential professionals. Built upon trusted connections and relationships, LinkedIn has established the world's largest and most powerful community of professionals, with members from over 200 countries, 170 industries, all of the Fortune 500 companies. Marketers can connect with this audience by establishing their own community, by leveraging rich profile-based targeting, and employing a wide range of innovative and engaging advertising products. More information can be found at http://advertising.linkedin.com

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Countries

Updated Feb 2012• Next: Mar 2012

Data Source: Global Monthly

Country Uniques (Cookies) Uniques % Uniques Index Impressions % Impressions Index
United States 60,437,488 41.54 90 39.96 71
United Kingdom 9,573,360 6.58 128 9.63 194
India 7,179,380 4.93 238 6.47 571
Netherlands 6,572,167 4.52 280 5.00 688
Canada 6,127,411 4.21 130 4.80 118
Brazil 5,341,367 3.67 90 3.09 74
France 4,164,593 2.86 116 2.33 139
Italy 3,793,734 2.61 163 2.33 223
Spain 3,458,839 2.38 136 2.61 201
Australia 2,771,397 1.90 145 2.15 124
Germany 2,179,365 1.50 64 0.96 59
Belgium 2,038,510 1.40 126 1.09 260
Argentina 1,515,840 1.04 116 0.92 125
Turkey 1,421,193 0.98 63 0.87 113
Mexico 1,351,506 0.93 53 0.60 40
Sweden 1,119,848 0.77 148 0.79 128

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.