Lifeasahuman.com Traffic and Demographic Statistics by Quantcast

 

Life As A Human Network

1 Site | 47%  US People from Sites | 58%  US People from Syndicators

Monthly 27.7KUS 43.0KGlobal

lifeasahuman.com

 Monthly 13.0KUS 21.0KGlobal
  •  

  • Quantified

    Directly Measured Data

We feature insightful, inspirational writing that creatively probes, celebrates & discusses the weird, wonderful, challenging, funny and poignant experience of being human.

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Demographics

Updated May 25, 2012
Next: Jun 6, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
40% 
49% internet average
  830.83x
Female
60% 
51% internet average
 
1161.16x
internet average
composition
 
 Male 40%
 
 Female 60%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
7% 
18% internet average
  370.37x
18-24
29% 
12% internet average
2332.33x
25-34
25% 
17% internet average
 
1481.48x
35-44
15% 
19% internet average
  780.78x
45-54
13% 
17% internet average
  750.75x
55-64
8% 
10% internet average
  770.77x
65+
3% 
6% internet average
  580.58x
internet average
composition
 
 < 18 7%
 
 18-24 29%
 
 25-34 25%
 
 35-44 15%
 
 45-54 13%
 
 55-64 8%
 
 65+ 3%

}

Age

young adults


Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
3% 
9% internet average
  300.3x
Male 18-24
12% 
6% internet average
 
1781.78x
Male 25-34
10% 
9% internet average
 
1101.1x
Male 35-44
6% 
10% internet average
  640.64x
Male 45-54
5% 
9% internet average
  620.62x
Male 55-64
3% 
5% internet average
  660.66x
Male 65+
2% 
2% internet average
  640.64x
internet average
composition
 
 Male < 18 3%
 
 Male 18-24 12%
 
 Male 25-34 10%
 
 Male 35-44 6%
 
 Male 45-54 5%
 
 Male 55-64 3%
 
 Male 65+ 2%

}

Age

male young adults


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
4% 
9% internet average
  450.45x
Female 18-24
17% 
6% internet average
2922.92x
Female 25-34
16% 
8% internet average
 
1881.88x
Female 35-44
9% 
9% internet average
  920.92x
Female 45-54
8% 
9% internet average
  870.87x
Female 55-64
4% 
5% internet average
  860.86x
Female 65+
2% 
3% internet average
  540.54x
internet average
composition
 
 Female < 18 4%
 
 Female 18-24 17%
 
 Female 25-34 16%
 
 Female 35-44 9%
 
 Female 45-54 8%
 
 Female 55-64 4%
 
 Female 65+ 2%

}

Age

female young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
70% 
51% internet average
 
1381.38x
Has Kids
30% 
49% internet average
  610.61x
internet average
composition
 
 No Kids 70%
 
 Has Kids 30%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
61% 
50% internet average
 
1211.21x
$50-100k
25% 
29% internet average
  860.86x
$100-150k
9% 
12% internet average
  750.75x
$150k+
5% 
8% internet average
  610.61x
internet average
composition
 
 $0-50k 61%
 
 $50-100k 25%
 
 $100-150k 9%
 
 $150k+ 5%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
40% 
45% internet average
  890.89x
College
46% 
41% internet average
 
1131.13x
Grad School
14% 
14% internet average
  950.95x
internet average
composition
 
 No College 40%
 
 College 46%
 
 Grad School 14%

}

Education Level

College Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
84% 
76% internet average
 
1111.11x
African American
5% 
9% internet average
  550.55x
Asian
4% 
4% internet average
  930.93x
Hispanic
5% 
9% internet average
  580.58x
Other
2% 
1% internet average
 
1111.11x
internet average
composition
 
 Caucasian 84%
 
 African American 5%
 
 Asian 4%
 
 Hispanic 5%
 
 Other 2%

}

Ethnicity

Caucasian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.