Lesnumeriques.com Traffic and Demographic Statistics by Quantcast

 

lesnumeriques.com

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
33% 
49% internet average
  670.67x
Female
67% 
51% internet average
 
1311.31x
internet average
composition
 
 Male 33%
 
 Female 67%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
7% 
18% internet average
  380.38x
18-24
6% 
13% internet average
  450.45x
25-34
8% 
17% internet average
  440.44x
35-44
22% 
19% internet average
 
1151.15x
45-54
17% 
17% internet average
  980.98x
55-64
35% 
10% internet average
3443.44x
65+
6% 
6% internet average
 
1111.11x
internet average
composition
 
 < 18 7%
 
 18-24 6%
 
 25-34 8%
 
 35-44 22%
 
 45-54 17%
 
 55-64 35%
 
 65+ 6%

}

Age

older


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
78% 
51% internet average
 
1541.54x
Has Kids
22% 
49% internet average
  440.44x
internet average
composition
 
 No Kids 78%
 
 Has Kids 22%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
60% 
18% internet average
3343.34x
$50-100k
14% 
27% internet average
  520.52x
$100-150k
14% 
28% internet average
  510.51x
$150k+
12% 
28% internet average
  430.43x
internet average
composition
 
 $0-50k 60%
 
 $50-100k 14%
 
 $100-150k 14%
 
 $150k+ 12%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
63% 
45% internet average
 
1401.4x
College
23% 
41% internet average
  550.55x
Grad School
15% 
14% internet average
 
1031.03x
internet average
composition
 
 No College 63%
 
 College 23%
 
 Grad School 15%

}

Education Level

people with no college


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
69% 
76% internet average
  910.91x
African American
7% 
9% internet average
  720.72x
Asian
15% 
4% internet average
3643.64x
Hispanic
6% 
9% internet average
  680.68x
Other
2% 
1% internet average
 
1661.66x
internet average
composition
 
 Caucasian 69%
 
 African American 7%
 
 Asian 15%
 
 Hispanic 6%
 
 Other 2%

}

Ethnicity

Asian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.