Creating and Using Quantcast Lookalikes as a Marketer
Quantcast Lookalikes are unique models of your best-performing customers, allowing you, and only you, to reach millions more just like them.
This document describes the general process of creating and using Quantcast Lookalikes as a marketer or agency. Note that your specific Quantcast Lookalike may require additional steps, so be sure to speak with Quantcast Client Services.
Contact Us
Contact us to discuss your objectives (who you want to reach, your campaigns goals, the actions you are trying to drive, etc.). Identify the conversion event we will use to build your Quantcast Lookalike model.
Quantcast Creates Your Tags
Quantcast creates your tags, allowing you to implement them on your web properties. Quantcast then confirms your tag is implemented and tests that data is collected properly.
Quantcast Creates Your Quantcast Lookalike
Once Quantcast receives 1,000 or more conversion events, we can begin to create your Quantcast Lookalike model.
Reach Your Audience
Once your model is ready, Quantcast finds you millions more who look just like your unique audience. You can then purchase your audience with any partner on the web by working directly with any publisher, DSP or trading desk of your choice. You can also leverage Quantcast to manage your campaign as well.
Protecting Your Data
We understand the value of an advertisers’ proprietary information and we’ve designed our business practices to protect that information from unauthorized or improper use:
- We never sell your data to any third party.
- We never allow anyone to re-target your audience or customer.
- We never share, or allow anyone to see your audience data without your permission.
- We never sell registration data or collect personally identifiable information.
