Ad Unit	Dimensions	Max File Size (GIF/JPEG)	Max File Size (Flash)
Wide Skyscraper	160×600	15k	40k
Leaderboard	728×90	15k	40k
Rectangle	300×250	15k	40k
Skyscraper	120×600	15k	30k
Banner	468×60	15k	30k
Small Rectangle	180×150	15k	30k

Flash Animation Details

• Flash 6 minimum
• Must provide back-up GIF or JPEG
• 18 frames per second (FPS)

ClickTAG specs for ActionScript 2.0 and earlier: Must be coded with “clickTAG” as the click-through macro.

EXAMPLE:

getURL(clickTAG,"blank")

 

ClickTAG specs for ActionScript 3.0: Must be coded with “clicktag” as the click-through macro in all cases, including if/else statements and the use of variables.

EXAMPLE:

if (clicktag.substr(0, 5) == "http:") {getURL(clicktag, "blank")}

 

Rich Media

Accepted Vendors*

• Eyeblaster/MediaMind
• Eyewonder
• Pointroll
• Atlas Rich Media
• Doubleclick Rich Media

* If your Rich Media vendor is not listed please contact us to discuss integration.

Expandable Ads

Ad Unit	Start dimension	Expanded Dimension	Expansion Direction	Initial Max File Size	Final Max Size
Leaderboard	728×90	728×300	down only	50k	2.2MB polite
Full Banner	468×60	468×210	down only	50k	2.2MB polite
Rectangle	300×250	600×300	down and left	50k	2.2MB polite
Wide Skyscraper	160×600	400×600	left	50k	2.2MB polite
Skyscraper	120×600	420×600	left	50k	2.2MB polite

 

Other specifications:

• Expand: on click
• Close: on click or mouse off
• Required controls: Panels must contain a prominent Close X, in 16 pt. font or larger, on the corner of the unit

Polite banner

Ad Unit	dimension	Initial Max File Size	Rich Max File Size	Total combined File Size	Animation length
Leaderboard	728×90	40k	60k	100K	15 secs
Full Banner	468×60	40k	60k	100K	15 secs
Rectangle	300×250	40k	60k	100K	15 secs
Wide Skyscraper	160×600	40k	60k	100K	15 secs
Skyscraper	120×600	40k	60k	100K	15 secs

 

In-Banner Video

Animation details:

• Must contain “Close X”, play, pause, stop
• User-initiated audio only
• 3 loop max
• 15-second animation max

 

Ad Unit	start  dimension	Initial Max  File Size	Max  Polite Load	Video length	Audio
Leaderboard	728×90	50k	2.0MB	30 secs	On click OR mouse-over. If on mouse-over,  there MUST be a 1 second delay.The audio  MUST stop when the banner is moused-off.
Rectangle	300×250	50k	2.0MB	30 secs	On click OR mouse-over. If on mouse-over,  there MUST be a 1 second delay.The audio  MUST stop when the banner is moused-off.
Wide Skyscraper	160×600	50k	2.0MB	30 secs	On click OR mouse-over. If on mouse-over,  there MUST be a 1 second delay.The audio  MUST stop when the banner is moused-off.

 

Preroll Video Ad Specifications – also called InStream video

A Flash FLV file with the following characteristics:

• File Size – 3.0 MB or smaller. Recommended size is just under 2.0 MB.
  • This minimizes CDN costs but still allows you to have suitable video quality. CDN cost is tiered towards whole number increments.
  • Higher file sizes result in timeouts and your ad will not be played as there is a limited amount of time that a user will wait (and ad player) prior to playing the video.
  • Begin with a high quality video and reduce the bitrate to achieve the desired file size.
• Time Duration – 15 seconds
  • If you are an advertiser, 15 second duration allows your ad to be placed on the maximum number of placements.
  • If you are a publisher, many publishers limit the duration to 15 seconds to minimize abandonment rates on their video content.
• Codecs
  • Agnostic toward On2 VP6 and Sorenson Spark video codecs. The F4V container format (for H.264) is not supported.
• Aspect Ratio - 4:3 or 16:9 aspects ratios are acceptable.
• Frame Rate and Dimension
  • 30 fps. Video will be sized to fit player automatically.

General Content Standards

• White ads must have a distinct border to clearly identify where the page ends, and advertisement begins
• Sponsor of the advertising message must be clearly identified
• Advertiser’s landing page must match the offer being made in the advertisement
• It is the advertiser’s responsibility to ensure that all product claims, warranties, guarantees or other assurances comply with applicable laws and regulations
• Ad unit and landing page must have detailed disclosures as appropriate; in particular, full terms and conditions of the offer must be easily accessible on landing page
• Quantcast reserves the right to reject any ad on behalf of, or which promotes Quantcast competitors or products, services or activities contrary to Quantcast’s competitive position or interests (e.g. ads which disparage the Internet as a medium)
• Quantcast reserves the right to request additional changes to submitted ads, or reject any ad unit in its sole discretion

Creative Restrictions

• Use of “bait and switch” tactics, e.g. advertising that promotes an unavailable product or price as a means of luring the user into purchasing a different product
• Displays false functionality — contain graphics that simulate interactivity where no such interactivity exists
• Resembles error messages or Windows/Mac/Unix dialogue boxes
• Prompts a download
• Mimics news headlines in design, tone, third person sentence structure, or topic