Case Studies
The Big Reveal in the Beauty Business
- Clicks may be important to your acquisition campaigns, but remember, they’re not all created equal, so ask yourself: if it’s not a Quantcast Lookalike, what does it look like?
Overview
With dozens of advertisers and billions of ads seen by consumers each month, the beauty category is one of the largest and most competitive in the online advertising world.
Challenge
As one of the segment’s most sophisticated players we wanted to enhance our proprietary ad and landing page. To grow our business, we need to expand our inventory presence beyond the portals, where our display campaigns have historically run. But performance on other destinations consistently disappoints. We needed Quantcast to give our extended display strategy a makeover.
How Quantcast Did It
We placed a Quantcast tag on a skin care product purchase confirmation page. From just a few thousand conversions a Quantcast Lookalike model was generated to find millions more customers like the ones already converting on our site. To test performance we started two campaigns targeting the same inventory via a premium ad network. One campaign used the network’s standard optimization technology; the other was powered by a Quantcast Lookalike. Both campaigns used identical creative execution and the same set of ad units.
Results
Quantcast’s Lookalike campaign delivered head-turning results with a click-to-conversion rate (CVR) a stunning 300% above the control campaign.
