Overview
A leading national after-market auto parts retailer relies on digital advertising to attract new customers and drive online sales.

Challenge: Find Converters, not Clickers. And Find Lots of Them!
Working with a variety of portals, ad networks and behavioral targeting vendors, this marketer was disappointed with its online advertising initiatives. They had plenty of campaign clicks, but not enough conversions, and while retargeting was delivering great return on investment (ROI), it simply couldn’t deliver the scale required to grow the business. Following a successful test, this marketer challenged Quantcast to power campaigns that would deliver high conversion rates, high conversion volumes and media efficiency that could top its incumbent suppliers.

Quantcast Lookalike Audience Approach
These Quantcast Lookalikes were based on converting customers who had completed an online purchase. The full conversion funnel was modeled so that the distinction between passers-by and converting customers could be incorporated into the models—the aim being to find an audience that looks most like the people who actually purchase and only get clicks when they’re likely to convert.

It’s Your Audience. Define It Properly!
Selecting the right objective for your campaign is critical. Select the wrong target, and you’ll find the wrong audience!