Kingdomarcade.com Traffic and Demographic Statistics by Quantcast

 

kingdomarcade.com

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
43% 
49% internet average
  870.87x
Female
57% 
51% internet average
 
1121.12x
internet average
composition
 
 Male 43%
 
 Female 57%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
16% 
18% internet average
  860.86x
18-24
13% 
12% internet average
 
1041.04x
25-34
20% 
17% internet average
 
1181.18x
35-44
24% 
19% internet average
 
1251.25x
45-54
15% 
17% internet average
  880.88x
55-64
8% 
10% internet average
  800.8x
65+
4% 
6% internet average
  720.72x
internet average
composition
 
 < 18 16%
 
 18-24 13%
 
 25-34 20%
 
 35-44 24%
 
 45-54 15%
 
 55-64 8%
 
 65+ 4%

}

Age

adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
55% 
51% internet average
 
1091.09x
Has Kids
45% 
49% internet average
  910.91x
internet average
composition
 
 No Kids 55%
 
 Has Kids 45%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
30% 
18% internet average
 
1691.69x
$50-100k
30% 
26% internet average
 
1151.15x
$100-150k
20% 
28% internet average
  700.7x
$150k+
20% 
27% internet average
  710.71x
internet average
composition
 
 $0-50k 30%
 
 $50-100k 30%
 
 $100-150k 20%
 
 $150k+ 20%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
53% 
45% internet average
 
1191.19x
College
38% 
41% internet average
  930.93x
Grad School
9% 
14% internet average
  620.62x
internet average
composition
 
 No College 53%
 
 College 38%
 
 Grad School 9%

}

Education Level

people with no college


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
75% 
75% internet average
  990.99x
African American
13% 
9% internet average
 
1481.48x
Asian
3% 
4% internet average
  700.7x
Hispanic
7% 
9% internet average
  760.76x
Other
2% 
1% internet average
 
1181.18x
internet average
composition
 
 Caucasian 75%
 
 African American 13%
 
 Asian 3%
 
 Hispanic 7%
 
 Other 2%

}

Ethnicity

African American


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.