Kaboodle.com Traffic and Demographic Statistics by Quantcast

 

kaboodle.com

 Monthly 562.2KUS
  •  

  • Not Quantified

    Data is estimated

Shopping community where people recommend and discover new things. [Description from dmoz]

This site reaches over 562K U.S. monthly people.The typical visitor shops at Urban Outfitters and uses shop.com.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
41% 
49% internet average
  840.84x
Female
59% 
51% internet average
 
1151.15x
internet average
composition
 
 Male 41%
 
 Female 59%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
26% 
18% internet average
 
1421.42x
18-24
18% 
12% internet average
 
1431.43x
25-34
20% 
17% internet average
 
1181.18x
35-44
18% 
19% internet average
  930.93x
45-54
11% 
17% internet average
  640.64x
55-64
5% 
10% internet average
  500.5x
65+
2% 
6% internet average
  340.34x
internet average
composition
 
 < 18 26%
 
 18-24 18%
 
 25-34 20%
 
 35-44 18%
 
 45-54 11%
 
 55-64 5%
 
 65+ 2%

}

Age

young adults


Children in Household

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segment this site vs. total internet indexmultiple
No Kids
40% 
51% internet average
  790.79x
Has Kids
60% 
49% internet average
 
1221.22x
internet average
composition
 
 No Kids 40%
 
 Has Kids 60%

}

Children in Household

has kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
17% 
18% internet average
  920.92x
$50-100k
26% 
27% internet average
  980.98x
$100-150k
29% 
28% internet average
 
1031.03x
$150k+
29% 
28% internet average
 
1031.03x
internet average
composition
 
 $0-50k 17%
 
 $50-100k 26%
 
 $100-150k 29%
 
 $150k+ 29%

}

Household Income

affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
49% 
45% internet average
 
1091.09x
College
39% 
41% internet average
  950.95x
Grad School
12% 
14% internet average
  850.85x
internet average
composition
 
 No College 49%
 
 College 39%
 
 Grad School 12%

}

Education Level

people with no college


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
73% 
76% internet average
  960.96x
African American
10% 
9% internet average
 
1041.04x
Asian
4% 
4% internet average
  960.96x
Hispanic
12% 
9% internet average
 
1311.31x
Other
1% 
1% internet average
 
1001.0x
internet average
composition
 
 Caucasian 73%
 
 African American 10%
 
 Asian 4%
 
 Hispanic 12%
 
 Other 1%

}

Ethnicity

Hispanic


Getting Quantified

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.