Johntitor.com Traffic and Demographic Statistics by Quantcast

 

johntitor.com

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
57% 
49% internet average
 
1171.17x
Female
43% 
51% internet average
  830.83x
internet average
composition
 
 Male 57%
 
 Female 43%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
5% 
19% internet average
  280.28x
18-24
13% 
12% internet average
 
1051.05x
25-34
17% 
17% internet average
 
1001.0x
35-44
28% 
19% internet average
 
1461.46x
45-54
22% 
17% internet average
 
1271.27x
55-64
10% 
10% internet average
  970.97x
65+
5% 
6% internet average
  850.85x
internet average
composition
 
 < 18 5%
 
 18-24 13%
 
 25-34 17%
 
 35-44 28%
 
 45-54 22%
 
 55-64 10%
 
 65+ 5%

}

Age

adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
67% 
50% internet average
 
1331.33x
Has Kids
33% 
50% internet average
  670.67x
internet average
composition
 
 No Kids 67%
 
 Has Kids 33%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
21% 
18% internet average
 
1191.19x
$50-100k
27% 
26% internet average
 
1021.02x
$100-150k
24% 
28% internet average
  850.85x
$150k+
28% 
28% internet average
 
1001.0x
internet average
composition
 
 $0-50k 21%
 
 $50-100k 27%
 
 $100-150k 24%
 
 $150k+ 28%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
49% 
45% internet average
 
1091.09x
College
36% 
41% internet average
  890.89x
Grad School
15% 
14% internet average
 
1011.01x
internet average
composition
 
 No College 49%
 
 College 36%
 
 Grad School 15%

}

Education Level

people with no college


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
69% 
76% internet average
  910.91x
African American
6% 
9% internet average
  670.67x
Asian
13% 
4% internet average
3113.11x
Hispanic
11% 
9% internet average
 
1121.12x
Other
1% 
1% internet average
  970.97x
internet average
composition
 
 Caucasian 69%
 
 African American 6%
 
 Asian 13%
 
 Hispanic 11%
 
 Other 1%

}

Ethnicity

Asian


Getting Quantified

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.