Jetblue.com Traffic and Demographic Statistics by Quantcast

 

jetblue.com

 Monthly 1.5MUS
  •  

  • Not Quantified

    Data is estimated

Airline flying between Burlington and New York City, with low introductory fares. Serving Burlington from New York's John F. Kennedy International Airport with twice daily all-jet service. [Description from dmoz]

JetBlue Airways is counting on more than low fares to make its ledgers jet-black. The carrier offers one-class service -- with leather seats, satellite TV (with programming from DIRECTV), satellite radio (from XM), and movies (from FOX InFlight) -- to about 55 cities in more than 20 states and in Mexico, Colombia, and the Caribbean (including Puerto Rico, the Bahamas, and the Dominican Republic). The majority of its flights arrive or depart from one of five key markets: Boston; Orlando and Fort Lauderdale, Florida; Long Beach, California; and New York. The company's fleet of about 140 aircraft consists mainly of Airbus A320s but also includes Embraer 190s. [Description from Hoover's]

This site reaches over 1.5 million U.S. monthly people.The typical visitor uses SmartFares and rents from carrentals.com.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
44% 
49% internet average
  900.9x
Female
56% 
51% internet average
 
1091.09x
internet average
composition
 
 Male 44%
 
 Female 56%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
4% 
18% internet average
  220.22x
18-24
9% 
12% internet average
  740.74x
25-34
21% 
17% internet average
 
1211.21x
35-44
24% 
19% internet average
 
1261.26x
45-54
20% 
17% internet average
 
1191.19x
55-64
14% 
10% internet average
 
1371.37x
65+
8% 
6% internet average
 
1361.36x
internet average
composition
 
 < 18 4%
 
 18-24 9%
 
 25-34 21%
 
 35-44 24%
 
 45-54 20%
 
 55-64 14%
 
 65+ 8%

}

Age

older


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
65% 
50% internet average
 
1281.28x
Has Kids
35% 
50% internet average
  720.72x
internet average
composition
 
 No Kids 65%
 
 Has Kids 35%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
13% 
18% internet average
  700.7x
$50-100k
22% 
26% internet average
  830.83x
$100-150k
31% 
28% internet average
 
1101.1x
$150k+
35% 
28% internet average
 
1261.26x
internet average
composition
 
 $0-50k 13%
 
 $50-100k 22%
 
 $100-150k 31%
 
 $150k+ 35%

}

Household Income

more affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
36% 
45% internet average
  810.81x
College
43% 
41% internet average
 
1061.06x
Grad School
20% 
14% internet average
 
1421.42x
internet average
composition
 
 No College 36%
 
 College 43%
 
 Grad School 20%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
65% 
76% internet average
  850.85x
African American
11% 
9% internet average
 
1251.25x
Asian
6% 
4% internet average
 
1421.42x
Hispanic
17% 
9% internet average
 
1761.76x
Other
1% 
1% internet average
  970.97x
internet average
composition
 
 Caucasian 65%
 
 African American 11%
 
 Asian 6%
 
 Hispanic 17%
 
 Other 1%

}

Ethnicity

Hispanic


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.