Jcpenney.com Traffic and Demographic Statistics by Quantcast

 

jcpenney.com

 Monthly 9.6MUS
  •  

  • Not Quantified

    Data is estimated

Provides a variety of apparel for the whole family, jewelry, housewares and home decor, and shoes. Includes a gift registry, employment and credit card information. [Description from dmoz]

J. C. Penney Company was created in 2002 as a holding company for department store operator J. C. Penney Corporation, its wholly owned subsidiary, which exchanged the "Company" in its 89-year-old moniker for "Corporation" after the holding company was formed. J. C. Penney Corporation is one of the largest department store, catalog, and e-commerce retailers in the US. In 2004 J. C. Penney Company sold its Eckerd drugstores chain to The Jean Coutu Group and CVS for $4.5 billion in cash. In 2005 the firm sold its controlling stake in the 62-unit Lojas Renner chain in Brazil through a public stock offering. The retailer runs more than 1,090 JCPenney department stores throughout the US and Puerto Rico. [Description from Hoover's]

This site reaches over 9.5 million U.S. monthly people.The typical visitor wears AnnTaylor and shops at Burlington Coat Factory.

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Traffic

Updated May 2012• Next: Jun 2012

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Updated May 2012• Next: Jun 2012
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People

The number of individuals visiting this property.

Partial Profile

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Cookies

The number of cookies a web property creates. Cookies are small files that websites save on the computer of a visitor.

Visits

The number of individual sessions initiated by all the visitors to this property.

Page Views

The number of views of all the pages on this property. A page view is an instance of a page being loaded by browser.

Metrics

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People - The number of individuals visiting this property.

Visits - The number of individual sessions initiated by all the visitors to this property.

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.