Jacketflap.com Traffic and Demographic Statistics by Quantcast

 

Jacketflap Network

1 Site | 95%  US People from Sites | 11%  US People from Syndicators

Monthly 175.5KUS 385.2KGlobal

jacketflap.com

Monthly 167.0KUS 362.6KGlobal
  •  
  • Quantified

    Directly Measured Data

JacketFlap is the world's most popular site about books for children and young adult. The site is updated daily with information about nearly every book, author, illustrator, and publisher in the children's / young adult book industry. Members can interact to discuss everything related to children's books. It's the largest children's book social networking web site - over 5,000 published authors and illustrators are members, as well as over 25,000 librarians, agents, editors, publicists, booksellers, publishers and fans.

Related Links

Demographics

Updated May 18, 2012
Next: May 30, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
39% 
49% internet average
  790.79x
Female
61% 
51% internet average
 
1201.2x
internet average
composition
 
Male 39%
 
Female 61%

}

Gender

female



Age

Embed
segment this site vs. total internet indexmultiple
< 18
19% 
18% internet average
 
1041.04x
18-24
16% 
12% internet average
 
1271.27x
25-34
15% 
17% internet average
  870.87x
35-44
19% 
19% internet average
  990.99x
45-54
18% 
17% internet average
 
1041.04x
55-64
9% 
10% internet average
  930.93x
65+
4% 
6% internet average
  710.71x
internet average
composition
 
< 18 19%
 
18-24 16%
 
25-34 15%
 
35-44 19%
 
45-54 18%
 
55-64 9%
 
65+ 4%

}

Age

young adults



Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
7% 
9% internet average
  740.74x
Male 18-24
6% 
7% internet average
  950.95x
Male 25-34
6% 
9% internet average
  660.66x
Male 35-44
7% 
10% internet average
  760.76x
Male 45-54
7% 
9% internet average
  810.81x
Male 55-64
4% 
5% internet average
  750.75x
Male 65+
2% 
2% internet average
  700.7x
internet average
composition
 
Male < 18 7%
 
Male 18-24 6%
 
Male 25-34 6%
 
Male 35-44 7%
 
Male 45-54 7%
 
Male 55-64 4%
 
Male 65+ 2%

}

Age

male young adults



Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
12% 
9% internet average
 
1371.37x
Female 18-24
10% 
6% internet average
 
1611.61x
Female 25-34
9% 
8% internet average
 
1101.1x
Female 35-44
12% 
9% internet average
 
1221.22x
Female 45-54
11% 
9% internet average
 
1271.27x
Female 55-64
6% 
5% internet average
 
1111.11x
Female 65+
2% 
3% internet average
  720.72x
internet average
composition
 
Female < 18 12%
 
Female 18-24 10%
 
Female 25-34 9%
 
Female 35-44 12%
 
Female 45-54 11%
 
Female 55-64 6%
 
Female 65+ 2%

}

Age

female young adults



Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
48% 
51% internet average
  940.94x
Has Kids
52% 
49% internet average
 
1061.06x
internet average
composition
 
No Kids 48%
 
Has Kids 52%

}

Children in Household

has kids



Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
51% 
51% internet average
 
1011.01x
$50-100k
29% 
29% internet average
 
1001.0x
$100-150k
12% 
12% internet average
  990.99x
$150k+
8% 
8% internet average
  960.96x
internet average
composition
 
$0-50k 51%
 
$50-100k 29%
 
$100-150k 12%
 
$150k+ 8%

}

Household Income

less affluent



Education Level

Embed
segment this site vs. total internet indexmultiple
No College
36% 
45% internet average
  800.8x
College
45% 
41% internet average
 
1101.1x
Grad School
19% 
14% internet average
 
1351.35x
internet average
composition
 
No College 36%
 
College 45%
 
Grad School 19%

}

Education Level

Graduate and Post Graduates



Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
78% 
76% internet average
 
1031.03x
African American
8% 
9% internet average
  860.86x
Asian
4% 
4% internet average
  950.95x
Hispanic
9% 
9% internet average
  900.9x
Other
2% 
1% internet average
 
1081.08x
internet average
composition
 
Caucasian 78%
 
African American 8%
 
Asian 4%
 
Hispanic 9%
 
Other 2%

}

Ethnicity

other



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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.