Its-dms.com Traffic and Demographic Statistics by Quantcast

 

its-dms.com

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
54% 
49% internet average
 
1101.1x
Female
46% 
51% internet average
  900.9x
internet average
composition
 
 Male 54%
 
 Female 46%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
10% 
18% internet average
  560.56x
18-24
11% 
12% internet average
  860.86x
25-34
14% 
17% internet average
  800.8x
35-44
25% 
19% internet average
 
1281.28x
45-54
17% 
17% internet average
  990.99x
55-64
18% 
10% internet average
 
1821.82x
65+
5% 
6% internet average
  950.95x
internet average
composition
 
 < 18 10%
 
 18-24 11%
 
 25-34 14%
 
 35-44 25%
 
 45-54 17%
 
 55-64 18%
 
 65+ 5%

}

Age

older


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
64% 
51% internet average
 
1261.26x
Has Kids
36% 
49% internet average
  730.73x
internet average
composition
 
 No Kids 64%
 
 Has Kids 36%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
18% 
18% internet average
 
1011.01x
$50-100k
19% 
26% internet average
  710.71x
$100-150k
19% 
28% internet average
  670.67x
$150k+
44% 
28% internet average
 
1611.61x
internet average
composition
 
 $0-50k 18%
 
 $50-100k 19%
 
 $100-150k 19%
 
 $150k+ 44%

}

Household Income

more affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
38% 
45% internet average
  850.85x
College
35% 
41% internet average
  850.85x
Grad School
27% 
14% internet average
 
1891.89x
internet average
composition
 
 No College 38%
 
 College 35%
 
 Grad School 27%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
74% 
76% internet average
  970.97x
African American
10% 
9% internet average
 
1101.1x
Asian
4% 
4% internet average
  900.9x
Hispanic
11% 
9% internet average
 
1151.15x
Other
1% 
1% internet average
 
1001.0x
internet average
composition
 
 Caucasian 74%
 
 African American 10%
 
 Asian 4%
 
 Hispanic 11%
 
 Other 1%

}

Ethnicity

Hispanic


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.