Quantcast -- Audience Measurement, Lookalike Modeling, Audience Buying

Google has published a case study which details how Quantcast accesses real-time inventory on the DoubleClick AdExchange to provide audiences at scale. Google recognized Quantcast’s exceptional callout rate of nearly 100%, demonstrating that Quantcast’s superior infrastructure has the capability to … Continue reading →

Recently, Quancast particpated in the Ad Trading Summit (ATS) in London. Speaking alongside other industry leaders, Quantcast CEO Konrad Feldman (a.k.a. “the algo king”) talked about the balance of content and advertising. He made the point that if you delivering relevant advertising to … Continue reading →

UK-based analysts firm Bloor Research published an article on Big Data and the massive data infrastructure that Quantcast has built to enable precise audience targeting. Bloor Research enables organisations to choose the optimal technology solutions for their needs, similar to … Continue reading →

Last week, Quantcast’s VP of Product Management Jag Duggal discussed opportunities for publishers in a real time world to a standing room crowd at IAB MIXX in New York. Jag described the meteoric growth of an audience driven landscape encompassing … Continue reading →

Today, we are excited to announce that Jag Duggal has joined Quantcast as Vice President, Product Management, where he will be sharing his expertise in strategic positioning, development and management of the company’s product set. Jag will be joining our … Continue reading →