Quantcast -- Audience Measurement, Lookalike Modeling, Audience Buying

One of the core tenets of the internet, internet media and internet advertising is that everything is measurable. Advertising and targeting users has become a data-driven science, and businesses are more efficient because of it. Wix (A Benchmark company) for … Continue reading →

Our partnership with Quantcast has enabled us to deliver a comprehensive media solution to leading brands. By packaging together our premium content offering with audience targeting, we have been able to increase our market share; scaling campaigns and providing high-value … Continue reading →

At Automattic we’ve been using Quantcast to watch various visitor trends across our products, which include WordPress.com, Polldaddy, Gravatar, and IntenseDebate. We were tracking each of these products with different accounts, but kept wondering how much overlap there was. What … Continue reading →

Quantcast has been such a positive game changer in the media industry by creating quantified site metrics that place every publisher on a level playing field. Finally, media buyers have a trustworthy way to get a comprehensive snapshot of all … Continue reading →

We are constantly impressed with how users of Quantcast leverage our solution to solve their business challenges. So much so that we are dedicating a new blog track to them, dubbed ‘User Diary’, completely devoted to bringing you insider tips … Continue reading →