Quantcast -- Audience Measurement, Lookalike Modeling, Audience Buying

Turbo Mapreduce (Or How to Run Sawzall on 1 Terabyte of Text in 7 Seconds) By Silvius Rus, on behalf of the Cluster Team at Quantcast A few weeks ago I was talking to our CTO.  I was looking for … Continue reading →

A little before 9.10 AM Eastern this morning many people in the US experienced difficulty connecting to the Internet. It turns out that Time Warner Cable was experiencing difficulties and you can see how big an impact one provider can … Continue reading →

Quantcast was founded in 2006 with the goal of transforming the reach and effectiveness of online advertising through the use of science and scalable computing. Five years later, we’re doing just that! We’ve grown swiftly, thanks to our fantastic (now … Continue reading →

Advertising Week 2011 is just around the corner. The annual week-long event, which brings together top leaders in marketing, communications and media, kicks off this year on October 3, 2011. This year, Quantcast is sponsoring Advertising Week Data Congress: The … Continue reading →

Since announcing our expansion into European markets last year, Quantcast has been steadily gaining traction. Last week, Quantcast was featured in Marketing Week’s Digital Strategy article “Why RTB is a Game Changer for Digital Ads.” Real time bidding, already a … Continue reading →