Quantcast Lookalikes drive new customers and new conversions for marketers. They are custom models of your best-performing customers based on visitation to specific pages on a marketer’s site. Quantcast Lookalikes are always based on your visitors and convertors, not third party data or pre-existing behavioral targeting buckets.

Scale far beyond simple behavioral targeting and retargeting to reach millions of new customers. Our integrated approach includes massive data scale, sophisticated technology and RTB expertise and ability.

For brand campaigns aiming to reach the right audience and drive awareness at scale. Marketers can buy Quantcast Lookalike audiences from publishers. Publishers use Quantcast Lookalike technology to better sell their audience and help marketers achieve brand objectives. Quantcast Brand Lookalikes include:

Advertiser - Fill an advertiser’s marketing funnel by reaching new prospects on your content that look just like their most valuable customers.

With American Express - Offer marketers the power to reach millions of new enthusiasts and heavy spenders by different categories across your content, leveraging aggregate anonymous American Express category spend data.

With SymphonyIRI - Enable marketers to reach high-value CPG consumers with Quantcast Lookalikes based on SymphonyIRI’s offline transaction data.