Icseguess.com Traffic and Demographic Statistics by Quantcast

 

icseguess.com

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
50% 
49% internet average
 
1031.03x
Female
50% 
51% internet average
  970.97x
internet average
composition
 
 Male 50%
 
 Female 50%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
35% 
18% internet average
 
1941.94x
18-24
18% 
12% internet average
 
1441.44x
25-34
13% 
17% internet average
  730.73x
35-44
15% 
19% internet average
  790.79x
45-54
10% 
17% internet average
  600.6x
55-64
6% 
10% internet average
  570.57x
65+
3% 
6% internet average
  520.52x
internet average
composition
 
 < 18 35%
 
 18-24 18%
 
 25-34 13%
 
 35-44 15%
 
 45-54 10%
 
 55-64 6%
 
 65+ 3%

}

Age

under 18


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
43% 
51% internet average
  840.84x
Has Kids
57% 
49% internet average
 
1161.16x
internet average
composition
 
 No Kids 43%
 
 Has Kids 57%

}

Children in Household

has kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
21% 
18% internet average
 
1141.14x
$50-100k
36% 
26% internet average
 
1361.36x
$100-150k
23% 
28% internet average
  830.83x
$150k+
20% 
28% internet average
  740.74x
internet average
composition
 
 $0-50k 21%
 
 $50-100k 36%
 
 $100-150k 23%
 
 $150k+ 20%

}

Household Income

middle income


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
48% 
45% internet average
 
1071.07x
College
43% 
41% internet average
 
1041.04x
Grad School
9% 
14% internet average
  650.65x
internet average
composition
 
 No College 48%
 
 College 43%
 
 Grad School 9%

}

Education Level

people with no college


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
75% 
75% internet average
  990.99x
African American
7% 
9% internet average
  810.81x
Asian
3% 
4% internet average
  820.82x
Hispanic
13% 
9% internet average
 
1371.37x
Other
1% 
1% internet average
 
1031.03x
internet average
composition
 
 Caucasian 75%
 
 African American 7%
 
 Asian 3%
 
 Hispanic 13%
 
 Other 1%

}

Ethnicity

Hispanic


Getting Quantified

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.