A leading provider of consumer loans and credit cards in the United States, Canada and the United Kingdom. [Description from dmoz]
Part of gigantic British bank HSBC Holdings, HSBC Finance issues credit cards to middle-class consumers in the US, with a focus on those with less-than-stellar credit. Offering Visa, MasterCard, American Express, and Discover cards, as well as private-label cards for retailers such as Best Buy, Costco, and Saks; it has some 20 million cards in circulation. However, after the company experienced a rash of delinquencies and defaults on subprime loans that it acquired in the secondary market, as well as on those it originated itself, HSBC Finance stopped offering home mortgages and refinancing loans, automobile loans, and personal loans in 2009. [Description from Hoover's]
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Audience Also Likes
This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.
Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
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Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-by have a single visit over the course of a month.