[Effective October 1, 2011]
Quantcast is a member of the Digital Advertising Alliance (“DAA”) (http://www.aboutads.info) and is in compliance with the Self-Regulatory Principles for Online Behavioral Advertising.
Personally Identifiable Information means information about you that can be used to contact or identify you. Personally Identifiable Information may include, but is not limited to, your username, your name, phone number, email address and home and business postal addresses.
“Quantcast Tags” (a.k.a. Web Beacons or Pixel Tags) are tiny graphics, used in conjunction with cookies to help us gather Log Data. In contrast to cookies, which are stored on a user’s computer hard drive, Tags are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by Quantcast Tags to the personally identifiable information of visitors to a Web site.
If you prefer not to receive interest based content and ads enabled by Quantcast and not to have Quantcast measure your pattern of website visits or other online media consumption, you can opt-out by clicking on our “Opt-Out” link here or by accessing the DAA’s opt out-tool (www.aboutads.info/choices). After you opt-out, you will not receive interest based content and advertisements enabled by Quantcast and we will not log your pattern of website visits or other online media consumption. Please note that opting-out does not turn off other advertisements or other ad delivery solutions (non-Quantcast) that address advertising based on demographic, interests, or other forms of audience based data. These opt-out tools are cookie-based. In order for the tool to work on your computer, your browser must be set to accept third party cookies. If you buy a new computer, change web browsers or delete this cookie, you will need to opt-out again.
We may share the following information with third parties, including, but not limited to, vendors that support the operation of our Services and entities involved in the delivery and the measurement of the effectiveness of advertisements: Log Data collected on both the Quantcast.com Site and third party websites tagged with Quantcast Tags (as described in the Log Data section above), as well as aggregated anonymized information resulting from the analysis of such Log Data for a variety of purposes, including, but not limited to, conducting industry, traffic and demographic analysis, and enabling web publishers to deliver to advertisers audience segments that are appropriate for their products or services.
In addition to your username, any comments or submissions (“Unsolicited Information”) that you post to the Quantcast.com Site, whether as a Quantcast Client or as a Registered User, will be publicly available. All such Unsolicited Information will be deemed to be non-confidential and Quantcast will be free to reproduce, use, disclose, and distribute such Unsolicited Information to others without limitation or attribution. You should be aware that, if you voluntarily disclose Unsolicited Information online, that Unsolicited Information can be collected and used by others. For example, if you post your email address in comments sections or online forums, you may receive unsolicited messages from others. In addition, if you decide to request a copy of the Reports or other content or information from Quantcast Clients or otherwise interact with other users, certain information that you provided to us during the registration process, such as, for instance, your name, e-mail address, company name, and industry, as well as any other information (including Unsolicited Information) that you disclose in connection with any such communications may be collected, used and disclosed for the purpose of satisfying your request or otherwise allowing such user interaction. Quantcast has no control over the use of Personally Identifiable Information that you voluntarily post in public forums or otherwise disclose while interacting with other users, whether Quantcast Clients or Registered Users. Any such Personally Identifiable Information you choose to disclose should reflect how much you want other users to know about you. We encourage our Quantcast Clients and Registered Users to think carefully about what information about themselves they disclose in their comments or submissions.
We may employ third party companies and individuals to facilitate the Services, to provide the Services on our behalf, to perform services related to administration of the Services (including, without limitation, maintenance, hosting and database management services, and administration). These third parties have access to your Personally Identifiable Information and Log Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Quantcast cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We disclose Personally Identifiable Information and Log Data to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Quantcast or a third party, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or to pose a risk of being illegal or legally actionable.
You may review, update, correct or delete the Personally Identifiable Information in your registration profile, whether as a Quantcast Measure Client, Marketer Client or Registered User, by logging into your account. Log Data cannot be deleted. If you want to delete your account, please contact us. We may retain an archived copy of your records as required by law or for legitimate business purposes. If you are a Quantcast Client and you want us to stop quantifying your websites, you must follow the instructions set forth in the Quantcast Measure – Terms of Service Agreement, as applicable.
Quantcast does not knowingly collect personally identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with Personally Identifiable Information without their consent, he or she should contact us. If we become aware that a child under 13 has provided us with Personally Identifiable Information, we will delete such information from our files.
Quantcast is concerned with safeguarding your information. We employ a variety of measures designed to protect your information from unauthorized access.
The Quantcast.com Site, including, but not limited to, the section where Reports are displayed, contains links to other websites. If you choose to click on another third party link, you will be directed to that third party’s website. The fact that we link to a website is not an endorsement, authorization or representation that we are affiliated with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit Personally Identifiable Information from you. Other websites and services follow different rules regarding the use or disclosure of the Personally Identifiable Information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.
We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
201 Third Street, 2nd Floor
San Francisco, CA 94103
Attn: Legal Department
|Data||Last Update||Next Update|
|Daily Traffic||May 18, 2013||May 19, 2013 by 9AM PDT|
|Non-Quantified Traffic||May 2013||Jun 2013|
|Quantified Demographics||May 17, 2013||May 29, 2013 by 9AM PDT|
|Non-Quantified Demographics||Feb 2013||Delayed - May 2013|
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