Highscope.org Traffic and Demographic Statistics by Quantcast

 

highscope.org

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

Independent nonprofit research, curriculum development, teacher training, and public advocacy organization. Principal goals: To promote the learning/development of children worldwide (infancy through adolescence) and support and train educators and parents. Children learn through active involvement with people, materials, events, and ideas. [Description from dmoz]

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
40% 
49% internet average
  830.83x
Female
60% 
51% internet average
 
1171.17x
internet average
composition
 
 Male 40%
 
 Female 60%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
11% 
18% internet average
  590.59x
18-24
11% 
13% internet average
  870.87x
25-34
32% 
17% internet average
 
1841.84x
35-44
26% 
19% internet average
 
1361.36x
45-54
10% 
17% internet average
  590.59x
55-64
9% 
10% internet average
  900.9x
65+
1% 
6% internet average
  250.25x
internet average
composition
 
 < 18 11%
 
 18-24 11%
 
 25-34 32%
 
 35-44 26%
 
 45-54 10%
 
 55-64 9%
 
 65+ 1%

}

Age

adults


Children in Household

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segment this site vs. total internet indexmultiple
No Kids
40% 
51% internet average
  790.79x
Has Kids
60% 
49% internet average
 
1221.22x
internet average
composition
 
 No Kids 40%
 
 Has Kids 60%

}

Children in Household

has kids


Household Income

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segment this site vs. total internet indexmultiple
$0-50k
24% 
18% internet average
 
1351.35x
$50-100k
34% 
26% internet average
 
1301.3x
$100-150k
22% 
28% internet average
  790.79x
$150k+
19% 
28% internet average
  690.69x
internet average
composition
 
 $0-50k 24%
 
 $50-100k 34%
 
 $100-150k 22%
 
 $150k+ 19%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
36% 
45% internet average
  810.81x
College
47% 
41% internet average
 
1161.16x
Grad School
16% 
14% internet average
 
1141.14x
internet average
composition
 
 No College 36%
 
 College 47%
 
 Grad School 16%

}

Education Level

College Graduates


Ethnicity

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segment this site vs. total internet indexmultiple
Caucasian
58% 
76% internet average
  760.76x
African American
24% 
9% internet average
2632.63x
Asian
5% 
4% internet average
 
1151.15x
Hispanic
12% 
9% internet average
 
1251.25x
Other
1% 
1% internet average
 
1051.05x
internet average
composition
 
 Caucasian 58%
 
 African American 24%
 
 Asian 5%
 
 Hispanic 12%
 
 Other 1%

}

Ethnicity

African American


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.